Great marketing for big business is a matter of perception. Many businesses try to tell the customer more of what they offer then what the results of the product will deliver. In other words, what is the customer going to get out of purchasing your product. An easier life, a better tan, more profits, or whatever your product delivers.
Today, pick up on this Small Business Owner Marketing tip and begin applying it to your marketing materials to see an increase in sales, ultimately maximizing your profits and gross numbers. These 10 steps to Small Business Owner Marketing are guaranteed to make your profits rocket through the roof! They may sound easy but how many do you apply on a daily routine? Keep at it and pick up these Small Business Owner Marketing tips for your new level of business right now.
#4 Word PerceptionGreat marketing for big business is a matter of perception. Many businesses try to tell the customer more of what they offer then what the results of the product will deliver. In other words, what is the customer going to get out of purchasing your product. An easier life, a better tan, more profits, or whatever your product delivers.
This perception of Small Business Owner Marketing is all in the wording. When you are brainstorming for your CCP (Customer Catch Phrase) or your headlines for any advertisements, you have to think about the perception of your words. How is the customer going to perceive your statements. Do they hold them liable or you? You want to turn the liability onto you. After all, you are the one selling the product.
If I am selling a radio that has more options then the competition, then don’t just list your specs of your product and what it offers, tell the customer what they are getting above the competition. i.e. “Higher quality sound then any of the competition according to blah blah blah standards and at a 10% savings!”
If you see a sign that says “ The new radio from Wadio Wack, comes with high quality sound and great price” you will see that any radio can offer high quality sound and a great price even if it’s from Stall Cart.
You can take the pressure off of the customer and become more relational as a company who truly wants to see their client succeed or have an easier life. If you try to do things only to better yourself, your perception to your clients will be wrong. Look at this:
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Purchase Price Within 30 Days” . Do you see a difference? It brings life to the perception or a brighter side to the customer.
What you have to do is know you have a rock solid product that performs and go all out and stick your foot in the door and tell everyone about it. Not a CCP but foundational messages to give your customer confidence when they are coming to you. You see phrases all the time that work.
“Lowest prices in town or we will refund your money plus 10%!”“Guaranteed and proven to bring you more profits to your business”
Change the way you speak, think, and do, a little at a time and watch the little changes bring big returns. The best is yet to come for you and your business.
Until next time.
CJ GaulThe Admin Professional
