Different Mortgage Marketing Ideas Designed to Motivate Your Production

Mar 5


Jeffrey Nelson

Jeffrey Nelson

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You want mortgage marketing ideas to help you spike your pipeline, but you don't need to cold-call real estate agents. It doesn't need to be as challenging as some mortgage brokers make it. Everytime you leave your office and spend the day in the field, there's a multitude of opportunities waiting to be discovered. Everytime you meet with real estate agents there's something to gain. And what's needed is to grasp where to look and what you must ask. If you've not done it before, it's incredibly easy.

You need mortgage marketing ideas to help you into the field and meet real estate agents,Different Mortgage Marketing Ideas Designed to Motivate Your Production Articles but you do not want to do cold calling. It does not need to be as difficult as some mortgage brokers make it. Each time you leave your office and go in the field, there is a plethora of chances waiting to be taken. Everytime you talk with real estate agents there's something to benefit. And what is involved is to know where to seek and the clues to uncover. For instance, in your next meeting with a Realtor, tell them you are desire to partner with one or 2 new real estate agents and you'd like to locate other real estate agents just like them. Describe some characteristics, and then ask who they know that fits it. After they've shared a name or two, ask them if they would not mind getting permission from the Realtor for you to reach out to her or him or schedule an appointment. This simple mortgage marketing idea saves you tons of resources because the Realtor is doing the hard part. More Mortgage Marketing Ideas Introducing your services to the seller's Realtor is another. If you have not done it before, it's stunningly simple. Just reach out to them and introduce yourself as the loan originator handling the buyer's mortgage application. There is no need to sell them of your services, just include them each step of the way in the mortgage application process like you do with the buyer's Realtor. Instead of telling the seller's Realtor about your service, they get to experience it firsthand. The fact alone that you called and introduced yourself makes an unforgettable first impression most seller agents find unbelievable. Another mortgage marketing idea is to speak at sales meetings to real estate agents. Whenever you can get in front of a group of real estate agents, it is the best use of your resources. You give the same amount of information to a group as you would to an individual, yet your chances of a Realtor finding you so they can refer leads is increased. Don't bring donuts; let them feed their bellies while you feed their brains. It's a fair trade and if you can not do it at their office, do it offsite. Several of my clients train and their work always proves successful. Groups grow larger each time they offer a class. You position yourself as an expert and real estate agents always want more information which helps you build a relationship. Whenever they have a potential client you get the referral. It applies to marketing flyers too. The smart thing to do is to use the advertising space to describe your expertise, not a solicitation. And tell it from another real estate agent's viewpoint. It's better that another person dotes about you, then you doing it yourself. Essentially, make your marketing flyers a sequence of success stories and real estate agents will look forward to getting them if you employ a regular frequency. Marketing to Realtors isn't mind boggling when you're enlightened with mortgage marketing ideas that make your job easier. What's critical is you're not procrastinating and being active. Nobody ever got real estate agents to refer leads to them being invisible. Just implement one mortgage marketing idea to start. Use it, try it different ways until you make progress and then implement the next one. Before you know it, you have multiple mortgage marketing ideas working for you and your pipeline is improving giving you the income you desire.