Kolkata-based Indian tea company, TE-A-ME Teas, has delivered four years' supply of Green tea to the US presidential candidate, Donald Trump all the way to Trump Tower, New York.
New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message was simple: Mr. Trump, it's never too late to cleanse yourself, the company said.
Trump's extreme views have elicited strong concerns around the world and taking of the Gandhian principle of peaceful persuasion, TE-A-ME Teas has taken this good-humoured approach to changing Trump for the better. The company believes that sending TE-A-ME Purify Green Tea can help achieve that. "After all, green tea has been proven to fight against harmful free radicals and cleanse the mind and bodies, helping one regain a healthy balance!"
TE-A-ME understands the positive power of green tea. We believe that green tea with all its goodness can help Mr. Trump, and in turn benefit his country and the world at large. We therefore prescribe at least three cups a day for Mr. Trump. If he needs more, we'll be happy to provide!" Sumit Shah, Managing Director, TE-A-ME Teas said.
The agency that worked on this initiative was Fisheye Creative Solutions, Bangalore.
The film, shared by the brand shows how people are urging Trump to drink the tea. But, will he? TE-A-ME Teas has requested people to add their voice by tweeting with #drinkthetea and #teafortrump
For the record, positioned as 'A Tea for Every Me', the brand aims to bring out the multi-faceted nature of tea in terms of functionalities and benefits. It is owned by Madhu Jayanti International Limited (MJIL), one of the largest tea bag manufacturing companies. MJIL has a 70-year legacy of producing fine teas, claiming to sell over fifteen million cups every day, across 42 tea consuming countries, with a turnover of Rs. 500 crore.
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