Internet Marketing - Why is it so important

If you’ve ever been disappointed by your website, now’s the time to learn about Internet Marketing. Let me start at the beginning and describe the three-step process to getting an online presence which the vast majority of businesses go through:

First– You contact a web designer to create a new website for your business. You’ve got some ideas about how you want it to look and what you want it to do. You may have approached the company that designed your logo and printed your letterhead to design the look & feel of your website so that everything looks like it belongs together.

Second– You sit down and rack your brain to come up with ideas for content. This will be the words, images and so on to make the website interesting – this can be really tough and if you’re like many businesses you might have struggled to find enough good material to use.

Third– if your website is anything other than the simplest design, a developer will create the web architecture to run your site. This ensures that the website does what you want it to do and visitors to your website can navigate in a way that appears straightforward and logical.

And there you have it – Your website. And if you’re like the vast majority of business owners, you sit and wait for the enquiries to come flooding in.

But of course, enquiries don’t start to flood in. And when they don’t, you start to worry. You might tweak the design and change the content. But after a few more months when nothing much happens, you come to the conclusion that websites don’t work and that your investment has been wasted and it’s all because you’ve missed out one vital piece of the jigsaw – your Internet Marketing strategy. Your designer won’t do it for you – because his job is to make the site look pretty. Your developer won’t do it - because his job is to make the site work. And you won’t do it either – all for the same reason – no one knows what to do. But the importance of Internet Marketing is so vital to the success of your online activities that I couldn’t afford to take the chance that you might have missed it.

Every business owner needs to understand the importance of having a good Internet Marketing Strategy and here it is in simple terms.

Try Online Advertising in the following ways that will pay;

Pay Per Click The first and probably quickest win. This involves getting people to your website, and quickly. Imagine an advert that is only shown to people who at that precise moment are looking for the goods or service you offer.

Search Engine Optimisation. This is the slow burn of an internet marketing strategy. This involves increasing your rankings in search engines based upon key phrases that link to your business.

Call to Action.Calls to actions are invaluable on the web. You need to make it clear to your user what you want to do. This is getting them to buy something, getting them to make an enquiry or simply registering, it can even go so far as to just getting them to call you.

Email marketing. Once you have calls to actions on your site, you are probably going to have email addresses coming out of your ears so a gentle reminder each week will enable you to keep in touch with your customers and keep your business at the forefront of their mind.

You should now have a basic understanding on how you can increase your conversions through Internet Marketingand  Internet Marketing Newcastle.  So what are you waiting for, start emailing your customers today.