It is surprising to see how many Websites are simply informational in nature or seem to exist solely for company status. Some companies still view their Website as nothing more than an online brochure. If your company is one of these, you are foregoing an extraordinary marketing opportunity.
Big corporations especially are prone to positioning themselves on the Internet with Websites that are more about “flag waving” than being dedicated to generating new business. Unfortunately, many small and medium-sized companies have mimicked this approach as well.
Your Website is your company’s window to a worldwide market. It is more than just a vehicle to distribute information or automate administrative tasks. Correctly exploited, a company Website can become its primary marketing tool, generating new business around the clock.
Here is a simple checklist of activities you should be conducting on your company Website:
When all is said and done, your Website is a marketing machine. Visitors must be able to quickly find what they are seeking and should be guided to the results or actions you wish them to take. If you embrace this perspective and diligently apply the marketing techniques outlined above, your company will be blessed with increasing sales and steady growth.
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