Have you ever wondered why so many people have been ... so long and never made any real money?In the early 1990's, when the Internet was new and ... just a dream, it was ...
Have you ever wondered why so many people have been online
for so long and never made any real money?
In the early 1990's, when the Internet was new and online
businesses just a dream, it was understandable that many
would try and fail in their own online business. After all,
the Internet was unproven territory.
Fast forward to 2003. By now shouldn't there be so many
proven and effective methods of online success that everyone
would succeed? Yet success still eludes the majority.
It has been well said that "if we try to solve new
challenges using old thinking we will end up with
frustration as the result."
I propose that one reason so many people have modest results
is that they are facing the NEW challenges of the Internet
using OLD information.
It is certainly true that online marketers must understand
the basic truths of how to use autoresponders, what type of
sales copy creates orders, how to advertise and more.
But there are hundreds of sites, and hundreds of gurus,
teaching these things now. If this type of thinking was the
only thing needed certainly the thousands of people who buy
the "how to" information would all succeed?
We need new information in order to meet the new challenges
we face in 2003.
What are the challenges facing us in 2003 that require new
thinking? Here are only three.
1. An entire "filtering" industry is rising whose sole
intent is to stop marketing messages from reaching the
intender recipient. While the original intention may
have been good, these filters hurt honest marketers as
well as the crooks they were intended to punish.
2. Web copy is beginning to look the same on more an
more web sites. Will the same look and feel really
persuade people to buy no matter what the product?
3. Search engines change their submission rules almost
weekly now. If there was ever new thinking needed, it
is in the area of helping the average person actually
get listed on the search engines, much less achieve a
number three position.
How can we quickly and easily acquire the new knowledge we
need? While staying current on the Internet can be
challenging, here are three powerful starting points.
1. Forums. Even the most experienced marketer needs to
brainstorm. Where do the legends of Internet marketing
go when they need fresh ideas? They go to the many
forums on the Internet. These forums (mostly free) are
the breeding ground of new ideas. Find these forums and
participate in them and you will find the inside track
to what is working now on the Internet.
2. Specialized Search Directories. While many of us
will make a trip to Google or Yahoo this week, there
are many specialized directories on the Internet. These
smaller directories can save huge amounts of time since
they often deal with only one subject.
How specialized are these directories? One deals with
only ezine advertising. Another lists only articles
that you can use for free in your ezine. Another lists
only affiliate opportunities. There are literally
hundreds of these directories online.
3. Sites Dedicated to New Information. A number of
websites are dedicated to nothing more than sharing new
and powerful information about techniques that are
working now. These sites don't simply rehash what *has*
worked in the past, but are involved with discussing,
testing and sharing what is working now.
As Internet business people we need both an influx of new
ideas as well as the ability to reshape our thinking to
accommodate new challenges. Let me encourage you to try new
things, find new solutions and educate yourself about the
cutting-edge techniques that today's marketers use to
succeed.
On the Internet the more you know the more you earn.
