Here's the thing. I've been playing computer games since the very ... I'm talkin' Pac-man, Pong, ... sure this was before some of you were born. My wife says she thinks now that we
 
                    
 Here's the thing. 
 I've been playing computer games since the very beginning. 
 I'm talkin' Pac-man, Pong, Asteroids...I'm sure this was 
 before some of you were born. My wife says she thinks now 
 that we had children just so I could have an excuse to keep 
 playing video games. 
 The thing about computer games is that your opponent is 
 always available whenever you feel like playing, it never 
 teases you when it kicks your butt and doesn't make excuses 
 when you kick it's. 
 You know how all the self help writers are always going on 
 about doing what you love and the money will follow? Yeah 
 right...if you know anyone willing to pay a grown man for 
 going to movies, eating pizza, or playing video 
 games...please...email me. 
 But like so many of us these days I do love the Internet. 
 Isn't this like a computer game? Yes and no. 
 Some Differences
 When you sit down to play a game, any game, you expect 
 certain things. Mostly you expect to have fun. Although 
 some aspects of Internet marketing can be considered fun 
 maybe even most, some things can become drudgery. But 
 that's OK because there can be long stretches of drudgery, 
 frustration, and even boredom in some computer games so this 
 isn't what makes the difference. 
 Of course with computer gaming you expect to feel safe. 
 This is such an expectation that you don't even think about 
 it. You don't expect to lose money ( not counting the $55 
 you paid for the game ). There is a risk of emotional hurt 
 with Internet marketing. You could possibly be accused of 
 spamming or told you don't know what your talking about. 
 Of course you could be unsuccessful and feel hurt. 
 That is a negative that would never happen in a computer 
 game. 
 Emotional pain however slight. As far as losing 
 money...well money can be an emotional issue in almost any 
 circumstance. The issue of money can be easily controlled 
 while playing the Internet Marketing Computer Game ( IMCG ), 
 but there is always the fear of losing money investing in 
 programs, tools, hosting, advertising, training and such. 
 Also with a video or computer game you don't really think 
 it's all that important. Of course you naturally want to 
 win, but more importantly you want to have fun. But with 
 Internet Marketing (IM ) winning ( making money ) can be or 
 at least seem very important. 
 After all we think, "I hate my job. I've got to make this 
 Internet thing work and soon!" There's no pressure like 
 this in playing games or we wouldn't play! 
 Another characteristic that video/computer games have that 
 Internet Marketing doesn't is : 
 Clearly Identifiable Enemies
 And instant rewards on killing monsters
 Whether you're playing a battle hardened warrior in a 
 fantasy role playing game fighting against monsters from 
 another dimension or a street thug running from the law it's 
 easy to know who is trying to sabotage your plans. IT'S 
 WHOEVER OR WHATEVER IS TRYING TO KILL YOU! 
 Now if you 're thinking that you don't have any enemies in 
 the IMCG then keep reading. They may not be trying to kill 
 you but they are certainly trying to sabotage your plans. 
 No I'm not talking about your competition. Your competition 
 has the same enemies. You will beat your competition in 
 direct proportion to how well you recognize and defeat your 
 enemies. 
 Monsters to watch out for
 I've identified several enemies that you need to recognize 
 if you intend to win the Internet marketing computer game. 
 Though not completely identified and studied, I can tell you 
 that these monsters definitely use magic against you. Most 
 of the time they use spells to take over your mind and 
 pretend to be YOU! 
 I'll call them : 
 The Overwhelm Monster 
 The Fear Monster 
 The Doubt Monster and 
 The Procrastination Monster 
 Here are some characteristics of each and some of the tricks 
 they play. 
 The Overwhelm Monster specializes in confusion, indecision 
 and overwhelm. 
 This monster loves the Internet as much as you do. It knows 
 that to keep you off balance and not focusing on one thing 
 long enough to succeed it just needs to give you too many 
 choices. No sooner than you get going on something you'll 
 soon here it's voice in your head pretending to be you. 
 It'll say things like,
 "Wow, I could make even more money faster with..."
 "What if I could've picked a better program?" 
 "I just need to get XYZ and I'll be ready." 
 "I better change programs now before I get too involved in 
 this one." 
 If you listen carefully you'll easily learn to recognize 
 this monster. 
 The Fear Monster 
 This ruthless creature loves pretending to be you and saying 
 things like: 
 "I don't like posting to forums everyone there seems to have 
 more experience than me." 
 "What if I do a lot of work and don't make any sales?" 
 "What if I don't even make my investment back" 
 "What if people steal my affiliate commissions?" 
 "If I put my idea in a free book or report someone might 
 write an ebook before me using my idea." 
 Again just listen and you'll see this dude is very active. 
 The Doubt Monster 
 No doubt you've heard the doubt monster:
 "I don't have enough experience" 
 "Everyone will know I'm a fake" 
 "I can't compare or compete with those gurus" 
 "What if my ads suck?" 
 "Everyone in the forums seems to know more than me." 
 "I won't be able to fill a whole book on that subject." 
 I can't organize my thoughts on paper." 
 The Procrastination Monster is especially devious 
 It promises something that doesn't exist. It says that you 
 can put off until later what you know you should do today. 
 But unfortunately the rest of the world does not stop just 
 because you do. The ezine publisher may be doing something 
 else tomorrow. The opportunity seeker may have a doctors 
 appointment tomorrow and not see your ad. 
 And what about those things that you already had planned for 
 the time slot you call tomorrow? Now you'll have to yet 
 push them further into the future.. Before you know it this 
 behavior has been pushing things on top of each other for 
 years and there isn't enough lifetime to do all the things 
 that this monster has tricked and lied to get you to put 
 off. 
 Tomorrow’s time slot is already full of tomorrow’s things. 
 A decision to procrastinate is in fact a decision to NOT do 
 what you know is important! And you thought you didn't have 
 any enemies! 
 Some Other Important Gameplay Hints And Tactics
 Where monsters hang out:
 You' ll find that there are certain places where you are 
 likely to be attacked. Your inbox is notorious for creature 
 attacks. 
 Any hyperlink is as likely as not to lead to a monsters 
 lair. 
 Look for monster attacks whenever you read ads, listen to 
 seminars or any time you are "pitched" a monster may try to 
 get you to change your plans. Realize that if you change 
 your plan, you have been successfully attacked! 
 In computer games we get immediate rewards throughout. When 
 we defeat an enemy, solve a puzzle, complete a task we get 
 immediate positive feedback. We may get rewarded with 
 money, gold, gems, treasure, armor, weapons and so on. We 
 also get immediately stronger, smarter, faster etc through a 
 system of levels and points. 
 With marketing rewards are often in the distance and many 
 times we don't even last long enough to ever receive them so 
 we are always frustrated. We need to build some rewards 
 into our marketing so that we get immediate positive 
 feedback. 
 For those of you that have never played video or computer 
 games, 
 ( you should probably seek help :-) ) there are 
 particularly difficult enemies at strategic locations know 
 as "bosses". These confrontations can take a looooong time 
 and many tries to win. 
 Beating these guys is usually accompanied by positive 
 feelings like 
 power, relief, triumph, victory, success, and generally "I 
 finally got you, you *&^%)#@$!% ". It helps to remember to 
 pat yourself on the back when you beat marketing monsters. 
 You can design a point system for tasks that you do so that 
 you can see just how much progress you' re making even 
 before you start going to the bank. For instance a good 
 Game Point System is as follows: 
 These can be done in any order:
 Create your own website...100pts.
 Create an original content ezine...100pts. 
 Write 50+ articles...5pts per article. 
 Write 1 or more ebooks...400pts each.
 Submit your ezine to 100+ ezine directories...2pt each.
 Create 200+ links back to your site...2pts each. 
 Submit your articles to 25+ directories...4pts each. 
 Frequent 3-5 discussion boards 3-5 times a week...5pts each. 
 Learn and practice ad tracking...10pts per ad. 
 Determine a budget for ezine and ppc ads...10pts per ad. 
 This is just to get you thinking, there are many more 
 activities that I haven 't listed and the values that I have 
 given are surely not written in stone. 
 Like with a good computer Role Playing Game, you ALWAYS WIN 
 UNLESS YOU QUIT! Aim for a couple hundred points and feel 
 the success. When you get to 1000-1200 or more you'll begin 
 to feel great because you' ll have the experience, 
 knowledge, a growing optin list and income. 
 You won't always be able to stop a monster attack just 
 because you recognize it. It may last for a few minutes, 
 hours, days, or months. 
 But when you look back on it and see that you have been 
 under it's evil spell you will gain power and mastery. 
 While under it's influence you 'll swear that changing your 
 plans is the right thing to do and it makes perfect sense, 
 but when you recover you'll think, WOW I'm finally getting 
 it! 
 Monster Hunting
 Step one: Write down your plans for marketing both 
 immediate for today and tommorrow and for the next weeks and 
 months. 
 Step Two: Notice whenever you change your plans. Why did 
 you change when you knew so strongly when you wrote your 
 plans that it was the right thing to do. It's likely that 
 you have been successfully attacked. 
 Learning and Automation 
 Finally, some major differences in computer marketing and 
 computer gaming exist in the areas of learning and 
 automation. 
 There are few video games that take longer than an hour or 
 so to be able to play well enough to have fun and win. Yet 
 it can take many hours over weeks and months to reach this 
 level of expertise in the marketing game. 
 Of course video games have repetitive actions that involve 
 mostly pointing and clicking with the mouse where as 
 marketing tends to involve more keyboarding. There are 
 probably equal amounts of problem solving and marketing can 
 be somewhat easier in this respect because rarely is one 
 required to do it without a complete roadmap. This roadmap 
 is typically known in the gaming world as a "walkthrough". 
 Using a "walkthrough" is considered cheating by some die 
 hard gamers but it is expected and reasonable with internet 
 marketing. Fortunately there are some very good 
 "walkthroughs" available for new marketers designed by 
 experienced "adventurers" who have been there and done that. 
 The absolute best internet marketing "walkthrough" is 
 by a guy you've probably heard of named
 Marlon Sanders. He's very well known on the net.
 What it is, is a Marketing Dashboard. The concept
 is you point, click and follow the steps. So it's
 literally "point and click marketing".
 The Marketing Dashboard is divided into 6 steps,
 with 6 steps each, which makes it a 6 week program
 with actions you take -- 6 days per week. The best
 thing is to see a screen capture of the marketing
 dashboard, and you'll instantly understand how it
 will help you. 
 
 
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