Publicity! Exclusive, Powerful and It's Free!

Publicity! Exclusive, Powerful and It's Free!
Copyright 2002 Livvie Matthews

Publicity is more valuable than paid advertising. Here
is an opportunity to share your knowledge, experience
and your expertise and in return you receive free publicity!

The Internet has produced a generation of people with
an insatiable appetite for information. Information on
every conceivable subject. As a result, no subject
has been left unaddressed.

This drive for information has web masters and ezine
editors looking for quality information to post on their
web sites and in their ezines opening the door for you
to share your expertise and in the process gain recognition.

In comparing publicity to advertising, the biggest benefit
of publicity is the credibility you receive. Credibility that
you couldn't possibly buy with paid advertising and as an
added benefit you receive that credibility....instantly!

Two excellent forms of publicity are writing press
releases and writing articles. Both generate exposure,
both are free and best of all both add credibility!

Let the web masters, ezine editors and viewers know
you are out there. The way you do that is to repeatedly
send out press releases and articles you have written.
Sending just one press release or one article doesn't
do any good, plus the more you practice writing, the
better you get.

Writing press releases and articles is like developing
any other skill, the only way you can develop it is to
practice! Don't be concerned whether it is a literary
masterpiece or not, just get it out!

Then get out another and another and another. Keep
practicing. In no time you'll be a pro and can just crank
out those little masterpieces.

You have to send out a steady stream of press releases
and articles, reminding them of what you know and who
you are. By using repetition you reinforce your presence
in their minds.

You might be asking, "Well what if I don't have an idea for
a new article or press release every few weeks or so, what
do I do? " Then send your existing press release or article
to some new sites or start over and send again.

Even if you send your information to the same sites, people
and circumstances change. A person many not have
needed your information a week or two ago, but it may be
the exact piece of information they are looking for today.

You may have an entirely different group of people viewing
or needing your information when you submit this time.
Again, people and circumstances change.

Don't give up. It's better to send out the same information
over and over than to send nothing at all. The key is
sending your information often and reaching new contacts.

As you become more accustom to sending your press
releases and articles, begin working on variations
of your story.

Look for new ways to present your information. New
and different slants, a different focus or a new idea
using the same information, just presenting it in a
different light.

One word of caution here. Don't try to *sell* in your
press releases or articles. Your press releases and
articles have one purpose and one purpose only...
to get what you know and who you are in front of the
viewer so in turn, the viewer will contact you for more
information!

This is a system that will work, provided you work it!
Is this magic? No. Will it work 100% of the time? No.
But it will dramatically boost the exposure you receive
and cement your credibility as an authority in your field!

So maintain your quest for publicity. After all, it's
exclusive, it's powerful and.....it's free!