Mastering the Art of Press Release Writing and Utilization

The Power of Press Releases in Internet Marketing

At Eagle Productions (NZ), we have invested considerable time and effort into researching press release services. We frequently use these services to disseminate information about our various sites and activities, reaching out from our base in New Zealand to our largest market, the United States. Our findings indicate that press releases are a highly effective tool for this purpose.

While it can be challenging to quantify the exact impact of press releases, we have observed that one opportunity often leads to another, typically resulting in valuable contacts and exposure. We have found that submitting press releases is one of the most effective forms of advertising in both the online and offline world. This strategy, combined with submitting articles to announcement lists like Article Announce, Free Content, and Publish in Yours, forms the backbone of our internet marketing strategy.

Crafting Compelling Press Releases

When writing a press release about your business, it is crucial to ensure that it is newsworthy and attention-grabbing. A catchy headline can make a significant difference. Strive to make your press release engaging and exciting, much like adding spice to a dish to make it sizzle.

Press releases can be sent via traditional mail or email. We prefer to submit our press releases to these services via email.

Leveraging Press Release Services

We have had several press releases about our activities published by PR Web, a free service. This has led to a substantial increase in traffic to our mentioned sites. PR Web recommends adding a link back to their site to enhance your website's credibility, a suggestion we find beneficial.

The Comitatus Group also offers a free press release service. Other press release services we have used include Emailwire.com, which caters primarily to corporate businesses, and Xpress, which distributes news releases via email. John Crescione of eNewsRelease.com has been particularly helpful with writing and distributing press releases.

While we have no affiliation with these news distribution services, we have found them all to be effective in driving traffic following a news release.

The Impact of Press Releases

Press releases can be a powerful tool for promoting your website, product, or service. They are indeed effective. You don't need to be a professional writer to craft good press releases. In fact, writing in your own natural style, the one in which you feel most comfortable, can often yield the best results. Remember to enjoy the process and not take life too seriously.

We hope this article helps our readers navigate the world of online and offline promotion. At Eagle Productions, we believe that "Success is a process of sharing knowledge, insights, wisdom, and experiences with others and not simply a matter of arriving at a destination." Enjoy the journey.