All great telemarketing campaigns begin with the right telemarketing list. The proliferation of internet marketing has created an great lead source, internet response files.
The success of your marketing venture is significantly affected by the accuracy and targeting of your telemarketing lists. Without the right list, your venture is doomed to the ignominy of dismal failure. If a marketing list is going to help you build your business, it has to be accurate and contain contacts who are likely to respond.
Telemarketing lists come in several different forms; the most common are lists compiled from data and files that are generated through Internet responses. In this article, Internet generated response lists will be highlighted.
The number of records on any given response list can range from thousands to millions. The common denominator between these disparate consumers is that they have all responded favorably to an Internet-generated response offer. The incentives can include free subscriptions to magazines, offers of ringtones, opportunities to enter contests, and other deals.
The "freshest" leads are contained in hotline files. Usually, they will have reponded to some offering within the last 14-21 days. On the other hand, because of the nature of it's data, a response file typically degrades faster than other files.
Response files created from the internet have their shortcomings. Due to the nature of data aggregation, inaccuracies within the data can be somewhat higher than with buyer-generated files. Additionally, there is a growing level of misdirection and deception by responders, wherein a number of incorrect names and phone numbers have entered. You should take into account that these lists are typically cheaper than other files, thus offsetting the lower contact rates.
In addition, you can put these lists together with existing information about clients, such as their previous purchases, creating a far more detailed profile of your clients and helping you to make sales faster and easier. In addition, combining these data help you create lists that are more accurate.
Data matching can be tricky. For instance, if you match previously compiled data with response files by using phone numbers, you will find only a 20-30% success rate. The data in response files often contain the phone numbers of younger buyers who have not yet turned up in compiled data. Another example is that response files tend to contain a large percentage of cell phone numbers, while landlines dominate complied data.
When in search of new leads, those who want to have other choices besides compiled data should consider response files. Response buyer lists have proven to be one of the most effective and profitable ways to move businesses to the top! These lists are ideal if you are looking for consumers with strong purchasing habits and are responsive to multiple offers and incentives.
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