This article provides ten effective strategies to increase your ezine subscribers. These strategies range from leveraging testimonials, providing sneak peeks of your ezine, writing and swapping articles, offering bonuses, swapping ad spaces, and submitting your ezine to directories. Implementing these strategies can significantly boost your ezine's circulation and visibility.
Leverage Testimonials
Showcase Testimonials on Your Website
Displaying testimonials on your website can significantly boost your ezine's circulation. These testimonials serve as social proof, demonstrating to your visitors the value your ezine has provided to its subscribers.
Provide a Sneak Peek
Offer a Preview of Your Ezine
Allow your visitors to get a glimpse of your ezine before they subscribe. You could provide an archive of past issues on your website or make a sample issue available via autoresponder.
Write and Swap Articles
Create Engaging Articles
Writing articles can increase your subscriptions by showcasing the valuable content you offer. Promote your articles by submitting them to article directories, article announcement lists, and directly to other ezine publishers.
Exchange Articles with Other Publishers and Webmasters
Swap articles with other ezine publishers and webmasters. This strategy can help increase your subscribers by regularly featuring your articles in targeted ezines. Participate in ad swaps to keep your site updated with new content and improve your search engine rankings by increasing the number of reciprocal links.
Offer Bonuses
Provide Bonuses for Subscriptions
Offering bonuses can incentivize visitors to subscribe to your ezine. Enhance the perceived value of your bonuses by stating their monetary worth, outlining their benefits, or sharing how many people have already received them.
Swap Ad Spaces
Exchange Advertising Space with Other Publishers
Swapping ad spaces with other ezine publishers can increase your subscriptions at no cost. For best results, swap your ads for at least three consecutive issues to maximize the number of new subscribers.
Swap "Thank You" Page Ads
Promote related but non-competing ezines on your "thank you" page in exchange for similar promotion. This strategy can provide ongoing promotion for your ezine.
Swap Welcome Message Ads
Similar to "thank you" page ads, swapping welcome message ads can provide continuous promotion for your ezine. However, not all subscribers may read your welcome email, while all new subscribers will be directed to your "thank you" page.
Swap Recommendations
Exchange Recommendations with Other Publishers
Recommend another publisher's ezine in your own words in exchange for a similar recommendation. This can be done in your welcome message, on your "thank you" page, or in a recommended ezines section in every issue.
Submit Your Ezine to Directories
Submit Your Ezine to Directories
Submitting your ezine to ezine announcement lists and directories can help you gain more subscribers. It can also help you find more people interested in advertising in your ezine or partnering with you for a joint venture.
