The other day I happened upon a site where I was invited to subscribe to the webmaster's ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors emails on your site. But the webmaster purported to say that the newsletter had a value of $399 but I would be one of the lucky ones and get it for free.
Well I produce a newsletter and I think it is fairly good quality so what value would I put on that...certainly not $399, and I would have no idea what to value it at, after all only the subscriber can properly put a perceived value on the ezine they receive. So how can this other ezine have a value of $399?
And what about all these ebooks which apparently have a resale value of $47, or $97 or more. Who are you going to get to buy these ebooks when everywhere you look the same ebooks are being given out for free...you know the ones - 'Million Dollar Emails', 'Scientific Advertising', 'Magic Letters' and so on....
Many websites and sales pages will attempt to persuade you to buy their product by throwing in a large number of bonuses.....worth hundreds of dollars of course and what are they, the same old ebooks again. And while some of these ebooks are actually worth reading, they now have no real value as they are distributed for free everywhere you look.
If you want to get someone to signup for your newsletter or buy your product or service you need to offer something of real value...something they cannot get hold of anywhere else, or certainly not for the price you are offering it at.
If you produce a newsletter or report, don't place a fictious value on it that cannot be backed up. We are so used to having freebies, bonuses, extras etc pushed in our faces that they no longer really work and to stand out from the crowd, you need to be different. Stick to real quality, proper value and you will get subscribers, sales and signups.
So you want to build up your reciprocal and incoming links?
When looking to start a link exchange with related websites there are a number of points you need to consider, both in accepting links and in how you display other people's links. This article deals with the common problems encountered in reciprocal link exchanges.
The Hard Push Technique....turn on or turn off?
A common marketing technique being taught by a number of different groups and marketing teams is the hard push tactic, where you give the prospect no real chance to refuse, create a massive sense of urgency and try and ensure they have no choice but to do as you wish. Does this work or does it mile?
So am I an expert now? Have I turned into a 'Guru'?
I have now been marketing online for around 7 years, I have tried every money making scheme going....gifting and pyramid schemes in my youth before I learned they were illegal, investment programs (lost a lot of money), get paid to read programs (a lot of work for a few lousy dollars), multi-level marketing programs, affiliate programs, you name it, I've tried it! But I have learnt to market online - does this make me an expert - a guru?
