Video Marketing: An Introduction

Feb 11 08:35 2010 David Husnian Print This Article

This content is designed to introduce you to just what video marketing is and exactly what it has the potential to do to your internet business.

It's going to furthermore spotlight a few other articles or blog posts such as How to Create Your Own Marketing Video.

Let us get cracking!

Video Marketing Defined

Video marketing is going to be explained as “using video to promote your internet marketing business.”

That is relatively simple,Guest Posting right?

The most simple kind of video marketing is an advert – a video which usually has for sale your service or product – you pay for ad space on appropriate online websites and their visitors view your ad.

But the truth is, there are plenty of additional techniques that video can be used to promote your internet business; we’ll look into those in a different article.

Before you determine how you can take advantage of video to improve your small business, it’s crucial you comprehend just what video can and can't accomplish.

The Advantages of Video Marketing

As outlined by research performed by the Pew Research Center, 57% of People in the usa have downloaded online video and 19% download video every day.

As pc's are slowly replacing tvs for some consumers and cell phone technology continues to evolve, it is anticipated that video will keep growing.

The analysis furthermore observed over 1 / 2 of users viewing video were sharing the video clips with other folks, showcasing the viral or “person to person” promoting element of this method.

There is absolutely no doubt about it, video and audio mediums tend to be a powerful kind of content and they are speedily growing as the advertising tool of choice for most businesses both big and little.

They offer a lot of advantages not available through regular print content, including but not limited to:

  • To be able to show your businesses qualities: Consumers are demanding authenticity as well as openness on the web; they want to know who you are and precisely what your small business is about and video stands out as the appealing strategy to show your qualities.
  • A chance to get immediate result: Video and audio in many cases are looked at without delay whereas normal print material may well often remain in an email mailbox for several weeks, if it is read at all.
  • A chance to convey a better story: Video and audio provide your organization a unique chance to show rather than tell – anyone well-versed in superior storytelling strategies and advertising and marketing is familiar with the old adage, “Show, don’t tell”.
  • Allow you to dodge duplicate content issues: Duplicate content restrictions trouble online internet business owners. Duplicate content issues simply do not exist yet with video and audio, and both methods also help to enhance search engine results positioning (SERP).
  • A chance to readily put out original content on a regular basis. To keep an excellent page rank with the search engines, site owners need to regularly post original content to their website pages. On the other hand, producing fresh material on a continuous basis gets to be a struggle for many, particularly when it’s a small company and therefore you’re wearing many hats.
  • To be able to capture the focus of one's target audience in a whole different way. If your visitors has become accustomed to print, then video and audio may likely light a fire under them once more and inspire action.
  • Google is certainly featuring a lot more videos within the search results.
  • Producing a video is very low-cost and publishing it is free of charge.
  • Allow you to get other people sell for you. Almost all video sharing services, like YouTube, include various tools to aid others spread the word. Think about it, others actually promote your videos for you.
  • There is reduced competition. Huge numbers of people publicize their internet websites using articles, yet just a tiny fraction of them make use of videos; so the level of competition will be a lot less brutal.
  • Video online communities usually are a great deal more active as compared to article communities. It's not at all uncommon to post a video on YouTube and have 1,000 comments inside a month!

As outlined by a Marketing Sherpa analysis about Marketing with Video, introduced January '09, 57% of web marketers who've used video for promotional purposes have been happy with the final results.

These people cite an increase in gross sales, lead generation, website use, in addition to much better client relations.

In the world of online commerce, that is what it’s supposed to be about.

It’s what we all strive for so when somthing like audio and video appears, it pays to be able to make the most of it to improve your business.

Technology utilizing video and audio content, tell amazing stories.

Like no other medium, it permits organizations and businesses to interact with their qualified prospects on a whole new level.

Built to aid internet business proprietors achieve better income by means of audio and video content, video and audio allow a company to access their audience in a way that no other medium provides.

Exactly what other way presents the target audience a view inside of your small business – who’s managing it, what its character is and, additionally, the way it can offer a benefit along with a means to fix their difficulties, or a way to satisfy their wants?

Video gives your small business, and you, a voice and it gives the audience a character to connect with.

Excellent content and “likeability” really encourage purchasing behavior.

Video Induces Sharing and Interactivity

Let us consider Web 2.0 for a moment.

Web 2.0, is understood to be the change online from a one way street to a two way street.

Instead of the audience only being the receiver of information online, they now participate in it.

They produce information, they share it they usually interact.

Video meshes tremendously well with this concept.

If YouTube demonstrates anything, it shows that individuals love to share videos that they feel is both amusing as well as informative.

They send videos using their cell phone, by using electronic mail and in many cases forward links verbally.

Great videos are water cooler talk and phenomenal audio and video solutions are generally recommended to friends as well as associates.

The trend for sharing and interacting with online marketers that use audio and video is so strong there presently exists quite a lot of widgets available to help the process and, of course, to track the data for advertising purposes.

Giant information sites such as Fox News as well as Forbes have widgets for users to be able to get so they have access to the most current and popular videos.

This gives readers instant access to information.

They can vote, comment, and forward the links, each of which 1mprove visitors and create a membership base.

In an article printed in Business Week, Peter Yarad is quoted as stating "instead of simply trying to build brand awareness, marketers now have the ability to reach out to customers with useful features to enhance their personalized experience.”

Web 2 . 0 websites like Facebook offer a large number of user created widgets all meant to increase sharing of videos and content.

Video marketing could instantly turn out to be by far the most successful strategy in your online marketing strategy.

It can be very affordable to create and offer a enormous return on your investment.

Often, a little bit of a proper tagging and Web optimization guarantees your video reaches your target audience and the viral nature of video takes over, enlarging your reach and awareness.


Video marketing works as a ultra powerful advertising tool.

It offers you an unparalleled opportunity to speak to your market in a very individual way.

It helps brand your company and it is by far the most digestible content format on the net.

It is also probably the most frequently shared, which makes it an awesome viral medium.

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About Article Author

David Husnian
David Husnian

David Husnian
The Shameless (but Ethical) Marketer

David, the creator of the "3 Pillar of (Guaranteed) Success", is a successful marketer who provides a unique perspective on marketing and Web traffic topics.

You can get more great information, free products and a FREE online video marketing course.

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