Popularity of Wedding Rings and Bands

Apr 6 09:41 2012 Ujwala Gawas Print This Article

Due to our celebrity driven culture our own choices are being affected by what we see in the celebrity pages.  Many of the rich and famous choose platinum wedding rings as it is often more stylish and always more expensive than gold.

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Rare, enduring, elegant and cool, the white metal known as platinum has been embraced by jewellers and designers worldwide.  Thanks to German geologist Hans Merensky, who discovered the world’s largest platinum deposit in South Africa, platinum wedding rings became a feature and the modern platinum industry was born.  The word platinum was quickly associated with wealth.  From platinum albums to platinum credit cards, ‘going platinum’ is equivocal to success.  Hollywood launched platinum blondes who epitomised glamour and desirability.

It wasn’t really until 1924 that wedding rings and bands became popular.  Platinum wedding rings and bands became popular with jewellers due to the metal’s ability to show off diamonds.  Because silver is so soft it meant the when making silver wedding rings the settings were heavy and took away the brilliance of the diamonds.  Platinum has become the desired white metal for wedding rings and wedding bands.

More and more couples making their way down the aisle may well find themselves exchanging platinum wedding rings.  The reason for this is the exclusivity of platinum as a precious metal.  Platinum wedding bands are also extremely durable which is very important as most people will be wearing their wedding rings for many years.  Platinum is more resistant to wear and tear than gold or silver due to the fact platinum has a greater weight and density.  The key distinction between platinum wedding bands and their white gold counterparts is that fact platinum is a pure metal and white gold is a mixture of alloys which can’t quite produce the same stunning visual effect.

Anyone serious about their jewellery will most likely prefer platinum wedding band.  Platinum is able to be moulded into delicate shapes and patterns as well as just a simple wedding band.  Platinum wedding rings give you the opportunity to buy a work of art as well as a piece of jewellery.  Although platinum wedding rings are generally more expensive than their gold counterparts, you can still get your wedding band for a reasonable price if you know where to shop.

If you want a wedding ring that looks as good in 50 years time as it did on your wedding day, you should look at platinum wedding bands.  With classic, timeless designs you can be sure you have found a wedding ring that is as strong and long-lasting as your relationship.

To browse a stunning, beautiful range of platinum wedding rings and wedding bands visit www.kohinoordiamonds.com.  At Kohinoor Diamonds they will work with you to produce wedding rings to your exact specification, timeline and budget, that will be loved and cherished for generations to come.

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