To Become A Successful Multinational Company Like Nike

In the spring of 1985, tens of thousands of American viewers watched a piece of advertisement like this. A basketball rolled to one side of the basketball ground with a very fast speed. Waiting there was a young man wearing coloured sneakers and he hooked the ball with his feet easily into his hands. Then he began to make the basketball move. Meanwhile, the young man leaped into the sky as the roar of engine getting louder and louder. Next, what people could see was the famous "Walking in the Clouds" of Jordan in the last ten seconds of the advertisement. No matter if people had been watched a basketball game or not before, they all would feel fantastic because of these fabulous skills. What did this piece of advertisement show out was not just Jordan's magic skills, and what more important was that the shoes gave him some energy to fly. The magic guy who we saw in the advertisement was just the superstar in NBA Michael Jordan. And his shoes were the famous brand called "Nike". Before his retirement from the basketball court, Jordan said," Phil Knight and Nike turned me into a fantasy figure.". It was Knight who established the famous Nike Company.It was in 1938 that a common boy came to the earth in an American family. Being same with the most of contemporary, he liked sports, such as basketball, baseball, and running. He was called Phil Knight. As a sports fan, he also knew about Adidas and Puma and other sports brands very much. But to people's surprise, this ordinary guy developed a new brand Nike, which even exceeded the control position of Adidas in sports area. He was obsessed by the charm of sports. Besides, he even went to University of Oregon which was famous for fields and tracks. Although Knight loved sports, he was just a mediocre 1-mile runner. But thanks to his normal scores, we could see this great entrepreneur todayIn Oregon, Knight met his coach Bill Bowerman, who became his lifelong mentor. In 1950s, Bowerman had broken the records of long-distance race several times. He paid a lot of attention to his team and hoped they could win. As we know, it was very easy for athletes to be hurt in training and races. He wanted to design a kind of shoes that had light soles and good brace, less friction and stronger stability. Then Bowerman worked hard to draw the designing maps all by himself. He looked for many shoe factories, but nobody would like to cooperate with him. This time, the stubborn Bowerman decided to learn from cobblers and learned to make shoes. In a sports meeting, his athletes put on the shoes hand-made by him. As a result, his runners got better scores than any time before. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

Each pair of Nike Free Run Plus 2 shoes has been intricately produced and carefully designed to provide the wearers with utmost comfort and protection needed for Nike Free Run 2.