The books that we read did not always look like this. In its earliest form, the printed book contained two columns, with closely packed lines and varied colors that marked the instructions on how to read the book. Before this, books were written by hand and copies would take months or years to be made. When Gutenberg invented the printing press, life became easier for a lot of people, making books and education accessible and increasing the literacy rate. Now, orienting is all around us in newer and more sophisticated forms and this article talks about that.
In the fifteenth century, the world of knowledge changed. Paper based knowledge was not widely distributed till then, but after Gutenberg’s invention, books started being published, the first one being the Bible. Gutenberg was a goldsmith by profession who invented the first ever printing press. Can you imagine a world where there were no books, no written material, no newspapers, etc.? Although we have come really far in terms of reading actual material on paper, the use of printing presses is still very relevant to us. This brilliant invention not only aimed to increase access to written material, but actually helped in increasing literacy around the world. It is outrageous to think that before this invention, books had to be copied manually, by the written hand, in case more than one copy was made.
If not through books or newspapers, we come into contact with products of the printing world every day through advertisements, brochures, business cards, etc. Apart from being an older form of art, printing is a lucrative business in today’s world. Let’s take starting a business, for example. The first thing you need to do when your business has been set up is to get business cards for everyone. Now it may seem like a small thing, but it really isn’t. Business cards have to be designed to reflect your company’s philosophy and personal design and necessarily needs to be as clear as possible so that people don’t have difficulty reading it. A cluttered business card is never attractive.
Moving on, you must also want to print out brochures and leaflets in order to provide information to people regarding your services and how to engage in them. This is also crucial because information cannot just be printed out. There is a lot of work that goes behind the design of brochures, the content, the colors, the purpose, etc. Visual designers works with you to come up with effective designs that will generate maximum sales. Editing also needs the help of experts. So whereas, when we read a brochure, we don’t give it much thought, but in reality a lot of hard work has gone into it. Even printing books take thought, for example, the kind of font and spacing one wants, the cover design, etc. The best printing press in UAE offers all these services at prices that are super affordable.
Printing itself involves technicality. Before the advent of your normal home or office use printers, printing was a highly technical task that required skilled labor. Not to mention how big of a hassle it was to open up an entire printing press. Now, printing has been made accessible to everyone and it also has different types. The kind of printing that you want to use will depend on the kind of job you want to get done. In this, any regular printing press in UAE can advise and guide you. Conclusively, printing these days is not only about printing, but also about design and creativity.
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