The first paragraph of an article is a crucial element that can make or break a reader's interest. In this case, consider this: would you be more inclined to open an email that addresses you by name, or one that doesn't? If you're like most people, you'd opt for the former. Research indicates that individuals are over twice as likely to open and engage with an email that is personally addressed to them. So, how can you leverage this information to your advantage? The answer is simple: personalize your emails.
When you're reaching out to potential clients or newsletter subscribers, including their names in the subject line can significantly increase your engagement rates. This straightforward strategy could potentially double your profits. But how do you get people to willingly share their names with you?
If you're running a newsletter, which is a crucial tool for online success, your primary objective is to collect the email addresses of potential subscribers. It's not advisable to ask for additional personal information such as their first and last names, gender, age, etc., right off the bat.
In an era where online scams are rampant, it's understandable why people are hesitant to share personal information, especially during their initial interaction. Why should they trust you when they barely know you? If they're willing to provide their email addresses, consider that a win. Asking for more might deter them from subscribing altogether.
You might be wondering, "But didn't you just say we should personalize our emails? How can we do that without asking for their names initially?" The answer is simple: you can and should ask for their names, but not during the first interaction.
For instance, take a look at ProfitJump. Here, I only ask for the email address of those who wish to subscribe. Once they've entered their email addresses and clicked the "Subscribe" button, the real process begins.
I inform all new subscribers that they will receive three free gifts. After receiving their subscription requests, I send them a "Thank You" note, which also explains how to claim their free gifts - by simply replying to my autoresponder. This time, they'll be emailing me using their email programs, which usually include their names. The second "free gift" request email that I receive from them will now contain their names. Success!
Even if they don't reply to my autoresponder, I still have their email addresses. If you're still unsure about how this works, visit ProfitJump and submit a subscription request. You'll understand the process in no time.
Now that you understand the process, here are some resources to help you implement it:
To set up a form page (where subscribers provide their email addresses):
Autoresponder:
Software to organize and send your personalized emails:
When you ask for your subscribers' names right from the start, they may become defensive and reconsider subscribing to your newsletter. Or they might provide fake names, which defeats the purpose. Instead, ask for their names only after they've subscribed. It's usually easier that way.
Remember: More Subscribers + Personalized Emails = Double Your Sales!
