Businesses can approach SEO services in the USA much like novice chefs approach cooking techniques. Follow directions, listen to the masters and let your work simmer for optimum results.
NASHVILLE, TENNESSEE – There are a lot of similarities in cooking and search engine optimization. Best search engine optimization company Sinai Marketing encourages new SEOs to think of SEO like cooking.
1. Take Lessons from the Greats
A new chef probably can’t improvise a recipe for chocolate chip cookies. The best way to find a good recipe is to learn from a trusted chef, such as Paula Deen, Julia Child or Rachael Ray. These chefs have shared recipes, tips and even tool recommendations with the rest of the world. Anyone can replicate a Paula Deen signature peach cobbler or a Rachael Ray eggplant lasagna. Likewise new search engine optimizers don’t need to reinvent the wheel. The masters of SEO have already done a lot of preliminary work, and they share their findings on their SEO blogs. New SEOs should research Matt Cutts of Google, Rand Fishkin of SEOmoz and Ali Husayni of Sinai Marketing for tips on SEO copywriting and SEO services in the USA.
People learn from different techniques, and luckily there are numerous SEO resources floating around the Web. There are graphs, charts, videos, infographics and a hefty amount of blog posts that help beginners learn the basics of SEO.
2. Start with the Basics and Work up to Greatness
Newcomers to cooking and SEO should start by mastering something simple and basic. Not many new chefs can whip out a miraculous Beef Wellington on the first try, and no new SEOs can reach the top of Google with organic SEO overnight. Most people want to rush to expert status, but becoming a real expert takes time and care. Real experts know excellence requires patience and practice.
Virgin chefs should start with beginner recipes because they are simple and feature common ingredients. Likewise virgin SEOs should start with beginner SEO tactics, such as optimizing the H1 and H2 tags within their websites’ code. A professional SEO service like Sinai Marketing would ask what keywords a business wants to rank for on Google. New SEOs should be able to create a desired keywords list. They can also scan the code that creates the structure and look of their websites to determine whether the H1 and H2 tags are descriptive enough.
Words like “home” or “index” aren’t the best identifiers for categorizing websites, but words like “Nashville bakery” or “Nashville Law Firm” will help Google accurately identify the purpose of these websites. Newbies should be looking for something like this:
Nashville Law Firm
This beginner lesson is an SEO staple, much like the grilled cheese sandwich a cooking staple.
3. Follow Directions and Let It Simmer
Cooking and SEO can be mastered with practice, and certain ingredients are superior to others. Many expert optimizers claim content reigns supreme, and quality content attracts users and search engines. Newbies will learn not to ruin their content with superfluous keywords and repetitive links.
A diverse yet focused arsenal of content will build a website up organically, especially when the content is accurate, well researched and error free. A crockpot soup that simmers for eight hours will return richer and more saturated flavors than a soup prepared and served in 10 minutes. New SEOs should remember to follow directions, adapt their own styles and let their work simmer over time. Google likes to see gradual improvement and steady increases in traffic.
4. Collect the Proper Tools
As novices advance to intermediate skill levels, they may realize the importance of certain tools. A chef can skin a potato more efficiently with a vegetable peeler, and an SEO can track his efforts more efficiently with analytical software. Expert chefs also taste their sauces and soups while cooking, and SEOs should taste-test their work as well. Google offers free analytics, and SEOmoz offers a collection of SEO tools, including keyword analysis, rank tracking, link analysis and a crawl test.
These tools will help users hone their skills. They’ll understand what works and what doesn’t, and they’ll be able to adjust their methods accordingly. Next time a chef might reduce his amount of sugar, just as the optimizer may learn that quality links count more than the quantity of links. A novice SEO may also learn that his strategy needs refinement. SEO experts offer lessons and consultation to help newcomers just as a new chef may take cooking classes to refine his skills.
Some SEOs may realize the SEO game is taking too much time away from their businesses. In this case it may be more efficient to contract an SEO company to handle the ever-changing world of SEO. Sinai Marketing uses a dynamic team of experts to deliver quality content, link building and competitive keywords strategies to get clients to the top of Google.
