SEO, or search engine optimization, is a great way to obtain traffic to your website. If you have not considered using it for your website you definitely need to get started. Here are some of the basics you need to know about.
SEO, or search engine optimization, is a great way to obtain traffic to your website. If you have not considered using it for your website you definitely need to get started. Here are some of the basics you need to know about.
When people go to a search engine they use keywords and phrases in order to find the information they are looking for. You will need to find the keywords or phrases they use when searching for the information your website needs to deliver. This is where keyword research comes in handy.
There will be plenty of keywords and phrases people use in your niche. It is important for you to choose the right combination to use. The more particular keywords and phrases are searched on a daily and weekly basis, the more potential visitors you can gain for your website if you rank highly for those keywords. Less competitive keywords should be sought since they will be easier to rank for.
Having high quality content on your website is very important as far as SEO is concerned. People get distracted easily by poor grammar. Also, if you are trying to sell something from your website, you will lose credibility if the content is poor.
The content you create needs to be relevant to the specific keywords you are targeting. If people end up on a page which are not relevant to their search they will quickly go away. Having these people come to your site will boost your traffic count but not your sales.
When it comes to search engine optimization having inbound links to your website is very important. Generally speaking, the more links you can get, the better. Each link you get will show search engines other websites think your website is relevant to the chosen keyword.
Just any link will not suffice however. It is best for you to try to obtain links from sites which are very relevant to yours. They will be much more powerful than a link from a non-relevant site.
You also need to pay attention to the design of your website. There should be no broken links on your website. It is also a good idea to give each one of your individual pages a Meta description. Some search engines display this description on the search engine results pages, so make sure your keywords are included.
It is also best for you to construct a site map. It will help search engine robots index your site, which can lead to higher rankings. A sitemap will also prove useful for humans if you have a website which is quite large.
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