The first paragraph of this article provides a brief summary of the content. It discusses the importance of link popularity in achieving high search engine rankings and warns about the potential dangers of certain types of links. It also highlights the risks associated with link programs and offers advice on how to build genuine link popularity.
Most website owners are aware that link popularity plays a crucial role in achieving high search engine rankings. However, not all links are beneficial. Some can even harm your search engine rankings. The value of links has led to the development of link programs such as LinksToYou. If you're part of such a program, you might want to reconsider your strategy.
In a link program, each member uploads a page or pages to their website, containing links to other participants' websites.
Major search engines are aware of these programs and often use automated processes to filter out identical pages. Even if a search engine recognizes the link, it may not assign much value to it.
Google, the world's most popular search engine, started a campaign in late 2000 to permanently remove link program participants from their index. Altavista has initiated a similar program. Despite this, link programs continue to operate.
If you're part of a link program, it's advisable to remove all program pages from your site and cancel your membership. Then, focus on building legitimate link popularity.
To ensure your site maintains its popularity and relevance with search engines, you need links from related sites. Spend at least 10 minutes a day finding and contacting other website owners to exchange links, adding your site to directories, and publishing articles in your field of expertise.
While links to your homepage are beneficial, it's also important to have links directed at your internal pages. This can help get more of your site's content into the search engine and significantly increase referrals.
Setting up links is pointless if search engines don't find them. Consider adding a resources page to your site, linked from your homepage, with links to all the individual pages that link to you.
To ensure the links pointing to your site get indexed, consider setting up a second domain and website. Once you've set up the secondary domain, add a link to it from your main site's homepage and wait for the search engines to index it. Don't forget to link back to your primary site and submit this additional site to the same directories that you use to list your primary site.
As the link popularity of both of your sites grows, they begin to feed on each other. If you commit to a program of link building for ten minutes a day, your site's traffic will start to increase significantly within just 2-3 months, and it should only improve if you stick with the program.
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