The first paragraph of this article provides a concise summary of the content. It delves into the concept of algorithms, particularly in relation to search engines. It explains why search engines use software to review and include websites, the nature of these algorithms, and how they can be deciphered. The article also offers practical tips on optimizing web pages to meet the requirements of these algorithms.
Instead of providing a literal definition of algorithms, this article explores their function in the context of search engines. Search engines typically use software to review and include websites. This is primarily because employing humans for this task would be time-consuming and expensive. Algorithms are essentially the rules programmed into this software to review your website. Each search engine has unique algorithms that are regularly updated. While these algorithms are kept confidential, it is possible to deduce some of their elements.
To decipher the current algorithms, you can perform searches on search engines using the key phrases you are interested in. By visiting the top-ranking pages and examining their structure, you can gain insights into the algorithms. These pages have passed the algorithm tests, so they can provide clues about the algorithms.
When using Internet Explorer to browse the internet, you can view the source code of a page, including meta tags, by going to the VIEW menu and selecting SOURCE. Here are some things to look out for:
There are several common algorithm considerations to keep in mind when optimizing your website. For instance, avoid using frames or flash on your home pages, and refrain from using hundreds of keywords. Use phrases instead of single words, as most people type in two words or more when conducting a search. Ensure the keywords are relevant to the page, and avoid using the same keywords throughout the site.
Your keywords and phrases are likely already in the body text. A good way to establish a list of phrases is to print your web pages and underline the key phrases. Then include these key phrases in your title, meta description, and meta keywords. If your keywords are not mentioned twice or more on your page, you have two options: do not include them, or adjust the text on your page to include these keywords.
After reading this, you might be thinking, "I now understand why I just submit my site with a submission tool and hope for the best. I don't have time for all this algorithm stuff." However, remember that page optimization and search engine submission could save you thousands of dollars or pounds in marketing spend.
