If you need a great website that stands out from all others, you will have to have your goals right on one hand while you work on the three essential elements outlined below, in order to harness the full potential of your website.
The foundation of a great web design Northampton can be summarised into three elements; namely Design, Content, and Organisation. When designing your website, you focus would normally be on what the primary goals of that website are, and finding the best way to achieve these goals. For example, if you were planning on setting up an online store, your emphasis would be providing a secure checkout system. However, achieving your primary goal will only result in a website that will carry out the functions that you intended it to do; but will not make your website great.
If your desire is to have a great website that stands out from all others, you will have to have your goals right on one hand, but also work on the three essential elements, in order to harness the full potential of your website.
What Makes A Great Website Design?
1. Visual Design
The first impression is usually very important, especially when it comes to business. In the same way that you would wear your best suit to go for that job interview, or thoroughly clean your house before inviting guests over is the same that you should treat your website. For your web design Northampton to create an impression, you should make sure that it is visually appealing. The layout and presentation of information must be professionally done. Ensure that the site is easy to navigate, and has nicely done and clean graphics.
2. Content
Content is what will make or break your website. A great website must have well-written content that is unique, useful, informative, and educational to your target audience. Even if you are not offering unique products or services, your content must be original and aimed at providing a valuable and different approach to whatever it is you are offering. The content on your website should be targeted at your audience; hence, you should know what your target audience wants. It is also important that the content be updated regularly.
3. Organisation
Organisation refers to the manner in which the information on your website is laid out. Organisation is what will determine the ease with which, visitors to your site are able to find what they are looking for. A great website will not have too much information on one page; neither will it have too little. Finding the balance as to what information will appear, and where it appears is the secret to creating a great website. A nice strategy that many websites use is adopting a hierarchical structure, whereby information is accessed via a professional designed navigation system. The organisation should be such that information is categorised with regard to their relevance, for example, according to price, or topic.
How to Strike the Balance
Sometimes, it might be difficult to incorporate all the three elements into your website. Since content has no direct conflict with the other 2 elements, you may be forced to choose between visual design and organisation. In most cases, a great visual design is more important than the organisation. Therefore, even though you may choose to invest in a great web design Northampton, you must strike a balance, to ensure that visitors to your site are able to find their way.
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