Responsive Vs Casual Design

As the use of Smartphone and tablet is increasing rapidly, the adaptability of web sites also requires changes to these new mediums. If search engine optimization (SEO) is an important part of online marketing strategy, the firm must have a sensible mobile website as this is something that cannot be skipped.

Statistics of last two years tell us that mobile sales have exceeded sales of other devices and mobile Internet usage is expected to exceed desktop Internet use for 2015. It is logical that searches through the mobile surpass desktop search in future. 70% of users say they are more likely to purchase from a website that is set up for mobile. This is the main reason most companies rely on SEO for their sites. Companies with potential online market are switching to friendly mobile websites with a responsive design for all screens.

The debate to choose a responsive web for mobile is a frequently discussed topic. The responsive option best for your business needs depends on many factors, including the purpose of the website, type of users, and SEO factor. If SEO is an important factor, you have got three main reasons why the responsive web design is the best choice for a mobile SEO strategy.

1. Recommended by Google

Google says the responsive web design is suitable for mobile settings. Google even claims that the design of responsive web pages is best practice for SEO. Responsive design respond with the same URL and the same design regardless of the HTML wherever displayed, making it easier and efficient for Google to crawl the site, index and organize content. Instead an adapted mobile site has a different URL and HTML design desktop, making it difficult for Google to crawl and index multiple versions of the same site. Google prefers responsive web design because content provides a website with a single URL. This is much easier for users to share, interact with others and link the content such as a separate mobile site layout.

1. One website, many different devices

One of the most attractive aspects of responsive web design is that the web site can provide a great user experience across many devices having variable screen sizes. It is important as it is impossible to anticipate all devices and screen sizes used to access your site. A website that works well regardless of these variables will provide better and consistent user experience that an independent mobile site designed for a particular size and a display device.

1. Easier to manage in SEO Campaigns

Having separate websites for desktop and mobile requires separate SEO campaigns. Managing one SEO campaign is much easier than two. This is a key advantage of a responsive website that others do not possess. There are benefits of having a mobile SEO strategy, such as optimizing keywords that are more likely to be searched when someone is with his Smartphone.

Finally, responsive web design is recommended by Google, as it provides a great user experience across many devices and different sizes of screens. Responsive design also makes management of SEO strategy simpler. For these reasons, the responsive web designis the best choice for mobile SEO strategy.

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