Travel agency website design: how to build a website to be a magnet for tourists

Apr 7 02:00 2022 Maria Kharlantseva Print This Article

It might be hard to imagine a business that isn’t online, and the travel business is not an exception. There are quite a few reasons for that. First, travelers search for travel agencies, tours, and prices primarily on the web. And when choosing, they tend to compare several travel agencies before entering the doors of the travel agency to book a journey.

That saves much time and allows them to examine several offers thoroughly before picking the best one. And if it isn't online,Guest Posting a travel business can be completely out of the traveler’s viewport, thus, out of the competition. Also, when online, a travel agency can show more and urge its clients to plunge into a pleasant atmosphere before the actual journey, which naturally boosts more closed deals.

When speaking about the travel agency website design, the first thing that comes to mind is impressive visual and catchy, engaging slogans. Still, it is not enough for an excellent travel website. Although it might be perfect in terms of visuals, whether your travel web platform loads slowly and has unintuitive navigation, few travelers will stick to it. And to avoid that, you need to know some of the travel agency website design pillars:

#Great visual 

As a rule, travelers would stick to a visually appealing website rather than one that is pale yet functionally enhanced. Thus, the first thing to care about is your visual performance. While following the program of your tour, users tend to imagine and visualize what is written. And to intensify the effect of your engaging content, it’s critical to feature impressive pictures and photos related to the theme. Also, you can employ breathtaking videos that will only double the emotional impact. It boosts imagination, which positively impacts their decision-making process.

However, to make that happen, you need to care about the functionality as well. Thus, make sure all the visuals are optimized so that they won’t damage the website’s speed performance. Also, don’t go for stock images or photos. It’s better to use authentic content, which leverages credibility and trust.

#Comprehensive navigation

Navigation comprises a significant part of every website’s performance. When on your travel website, users want to find all the information they need as quickly as possible. Also, they will probably need several filters like location, date, or price to specify the results. And if not giving it to them, your travel website will not meet their needs and expectations. Therefore, you need to make sure that your navigation is complete and comprehensive. You can also enable a search bar that will facilitate the searching process.

#Clean design forms

Once tourists find the desired option, they will want to book it. And here it is where you need a clean design form. If it has too many fields to fill out, requires inadequate and irrelevant data, or is simply incomprehensible, be sure the travelers will skip the idea of booking your tour a step before the final deal. And you don’t want it to happen. Thus, you need to make sure that your design form is excellent. You should feature only the necessary queries with an explanation if needed.

Another tip here is to make the design form look simple, yet compatible with the overall style and theme of your website. It creates consistency which contributes to a smooth user experience. Ultimately, the more easy-to-fulfill and cleaner the design form, the more successful bookings you will get.

#Multiple languages option 

Since a travel website serves various customer groups, it needs to be multilingual so that none of the travelers is abandoned because of that mere mistake. Remember that your customers can be from different countries. And when enabling them to choose a language, you significantly leverage their attitude toward your services.

#Social proof 

No doubt, people tend to rely on other people’s experiences. And when choosing a tour, they will want what others think of it, and it is worth booking. And social proof and reviews might be excellent tools for fulfilling those needs. Besides, other people’s stories evoke interest and enhance credibility, urging travelers to experience it by themselves.


Making your website visually appealing is good, but you need to consider the functional side as well. Thus, responsiveness is another travel website design must-have. Here, you need to ensure that your website loads well regardless of the device used. Also, it should be compatible with all formats and screen sizes to deliver the same smooth experience to everyone who accesses it. Depending on the service you provide and your business objective, you can also launch a mobile app that has better personalization.

All in all, when designing a travel website, it’s important to pay attention to multiple things simultaneously. For instance, a perfect visual won’t save your poor functionality. And vice versa, if your website is weak in terms of usability – none of your brilliant photos won’t keep users from leaving. Only when done consistently and attentively, travel website design will work in favor of your business, bringing you new clients and revenue. 

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About Article Author

Maria Kharlantseva
Maria Kharlantseva

As a travel website design agency, Ester Digital creates excellent solutions for the travel industry. If you seek help designing a beautiful travel website for your business – feel free to visit the Ester Digital website.

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