Understand the proper function of redirect and Url Structure of a website for SEO

Jan 15
14:48

2015

Debasish

Debasish

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Sometimes when we try to find some website or web pages, browser shows an error massage stating that "404-page not found". "the page has been temporary removed" or some thing like that. This article will help to understand all redirection and error details.

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When you place a picture/graphic on your website,Understand the proper function of redirect and Url Structure of a website for SEO Articles you’ll get the chance to add a caption and an Alt tag. Both help the search engines and viewers are more engaged when there are captions. When people cover their mouse over a picture, the Alt text shows.

The Alt tag also helps if someone has a picture facility turned off. Instead of just seeing a square with a red cross, viewers can at least see what the picture is about. In this picture, there is no alt text

One last thing can to do is hyperlink the picture (just as you would a phrase) so that if people click on it they’re taken to a relevant page; that’s one more bit of link juice.

When you click on a website link that’s broken, or where the original page no longer exists, you see some sort of ‘404’

or ‘Page Not Found’ message. A 404 commonly happens when a page is moved to a new URL and the old link hasn’t been ‘pointed’ or ‘redirected’ to the new page. While placing a bespoke message or search box on the page helps, a 404 increases the chances of a visitor clicking away. In addition, 404 pages mean the search engines can’t spider (search and note) your pages properly.

You may think the odd lost page is neither here nor there for your circumstances. However, another very strong reason for you to use redirects is if you have two versions of your site. Let me explain:

• You have the domain name MyWebsite.com

• You don’t set your website to be either http://MyWebsite.com or http://www.MyWebsite.com

• ...In this case Google and the rest see these two as two different sites

This matters in terms of SEO, because say you have some links pointing to and within http://MyWebsite.com and some links pointing to and within http://www.MyWebsite.com, then your ‘link juice’ (link effectiveness) is watered down. If you are just setting up a site, there are two things you need to do here:

1. Set your site to http:// or http://www (it doesn’t matter which)

2. Get that version of the site indexed with the search engines

If you already have a site up and running and various links coming into both versions, follow steps one and two and the implement step three:

3. Redirect the old URL (eg, the http:// only version) so it’s pointing at the new page (eg, the http://www.version). This is something your webmaster will be able to do or, if you’re using WordPress or similar, you’ll find a plugin to do the work for you.

Another time you might use a redirect is if you initial y had your site on a sub-domain (such as a blogging one) and have moved the content to your own domain name and hosting. For example, you might have used MyCompany.WordPress.

com and now moved it to www.MyWebsite.com. In this case, you’ll need to carry out the three steps above.

‘302’ or ‘301’ redirect?

There are two sorts of redirects we need to discuss here: temporary ‘302’ redirects and permanent ‘301’ redirects.

A 302 should be used purely for temporary redirects – during a specific promotion, for example. Using 302s for the scenarios just outlined won’t help you at all in terms of SEO as the search engines don’t accept the redirects as permanent. This means you’ll lose any link juice you had and, in some cases, get the site banned.

301 redirects, on the other hand, show the search engines that redirects are permanent; it tel s them to update their index...

and all the inbound and internal links. There are various ways to set up a 301 which you can find outlines at sites such as http://301redirects.net/ and http://www.abcd.com/how-to-redirect-a-webpage.php.

If you have content on a Blogger sub-domain (MyWebsite.Blogspot.com), a 301 isn’t so easy as Blogger doesn’t support it at the time of writing. Search online to see any updates. I recommend you always start with your own URL and hosting but if you want to use a sub-domain, I suggest you use WordPress rather than Google’s Blogger. There are other platforms, but I find WordPress is Google-friendly. And now a days it is very easy to domain register india and web hosting india. So if you are creating a blog crate a blog of you won URL in-spite of using free and trial URL.

Examples of paid URL:-

https://www.hostindia.net/

https://www.hostindia.net/domains.php