Unlocking Your Innate Creativity

The Challenge of Stimulating Creativity

For many people, getting the creative juices flowing can be a struggle. However, over the years, I've discovered a few techniques that have proven to be effective in stimulating my creativity. These techniques aren't new or revolutionary, but they work.

Technique One: Word and Sentence Association

The first technique involves a two-step process of word and sentence association. When I need to create a new ad or design a website, I start by jotting down a keyword related to the product or service I'm working with. Then, I write down any word that this keyword brings to mind. At this stage, I don't reject any word that pops into my head. The goal is to keep the process flowing.

Once I have a page or two of words, I move on to the second step. Here, I eliminate the irrelevant words, words that I know won't work in my ad. I use the remaining "nuggets" to start a sentence-association exercise and continue until all my words are exhausted.

This technique may seem laborious, but it has helped me produce some fantastic ads. Moreover, most of the time, an idea for the complete ad will pop into my head before I've spent too much time on the process. Sometimes, the idea will come after only writing a few words in the first step.

Technique Two: Free Association with Existing Work

The second technique involves free association with other people's ads or websites. To clarify, I don't look at other people's work to plagiarize their ideas. Instead, I use them as a source of inspiration to trigger my own ideas.

You can also apply this process to your own past work. Analyzing why a particular ad was successful or unsuccessful can often lead to some remarkable new ideas.

Conclusion: Unleashing Your Creative Potential

Remember, you possess a wealth of untapped creative potential. All you need is the right tool to unlock it. Try the techniques I've shared and see how they work for you. Feel free to share your experiences and results with me. My email address is listed below.