Web Content Development - Leveraging the Efforts of Others

Jan 28


TJ Philpott

TJ Philpott

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Publishing content is a very effective online marketing strategy but it does require lots of useful information you can use to make this work. Developing content that is found to be helpful on a continual basis can be challenging unless you know where to find it. Read more to see 3 sources you can use that will supply you with all the content you will need for use with this marketing strategy.

Web content development is an integral part of any online marketing strategy that uses information to promote on the internet. By publishing content that contains useful information and on a consistent basis you can expect to build a very solid business foundation. The challenge with this type of strategy however is uncovering sources that can offer a continual supply of the type of quality content you will both want and need.

Here are 3 ways you can maintain a healthy supply of useful information that you can utilize for promotional purposes online.


I often research and use quotes that I have located in my emails as long as they apply to the topic I am focusing on or address the mood I want to create.

If you locate a number of quotes or sayings that are relative to one another you can use them all together in a list. For instance if you are posting to a blog or setting up a webpage you can use this list as long as it is relevant to the theme you want to establish.

Whether your aim is to be humorous or inspirational assembling the appropriate quotes for display can be very effective for your purposes.

Google Search

Type in your topic and away you go! No matter what your topic is simply typing it into the search bar will yield you results that would take hours to collect at the library. By following individual search results you can further explore any links you may find at these sites.

This method alone could keep you busy for hours and provide enough useful information that you could use for weeks at a time. It really depends upon your own persistence and diligence as to how much information you can or are willing to accumulate.

Reference Other People's Content

In your research you will undoubtedly come across information that is already well developed and presented. In cases like this you can take this information 'as is' and post it provided you give credit back to the original author. This is a very quick and easy way of producing content for blog posts or perhaps a website.

It is important to realize when publishing content do not ever take credit for someone else's work. Publishing content is a fantastic way to build your own credibility and reputation but if done in an unethical fashion you can do more harm than good.

Web content development is crucial to any online marketing strategy that circulates information as a means of advertising. Continually publishing content for promotional purposes however requires finding bountiful sources of information you can develop and use. The 3 suggestions offered here today can keep you supplied with the type of quality content you need to make this strategy work for you.