Creating Business Cards that Don’t Get Lost in the Crowd

Contrary to popular belief, designing a business card is not that simple. It’s not merely putting your contact details in the card. There are some aspects that should be in your card to make sure you realize your goal and your card doesn’t get lost in the crowd.

What should be in your card?

Although it doesn’t take a scientist to design business cards, it would still be a difficult task if you don’t have any knowledge in designing or you haven’t even tried designing a card before. Even if you hire a pro to design your cards, you still need to know the aspects that go into business card design. Here are some of them:

• Your name and business name. Whatever type of business you run your business name is a requisite in the card. Even if you decide not to put your name on the card, the business name has to be on it. This is because the business name will help people identify you and the products or services you offer. As much as possible your business name has to be printed prominently on the card.

• Contact details. Next to your name, this is the most significant element to put in your card. After all, the purpose of your card is to exchange contact details, so they should be included on it. If not, your customers will not have any way to contact you. People these days easily get discouraged. If they don’t see your contact info, they would easily toss out your card. Here are the details to include in your templates:

o Your address. We are talking about here the business address. If you run an online business, make sure to tell people that your address is your mailing address only, otherwise, don’t put your address at all.

o Email address. This is the digital age, so people will expect you to have your own email address. Next to your phone numbers, the email is the next most used form of reaching out to customers these days. Be sure to check your email often so you can respond to your customers immediately.

o Phone numbers. This is the most utilized way to reach out today. If you you’re your customers to call you directly, you need to include your phone number in your cards. If you have a fax number, you can also put it in your card. Be sure that all your numbers are current and working.

• Discretionary aspects of your cards. Here are some of the optional elements you can include in your cards:

o Description of your business. If your business name does not effectively reflect the products or services you offer, you can include a short description of your business. But remember that your card only have a limited space, so don’t overstuff it with too much text. This can only make your cards cluttered and confusing. A short description will do.

o The products or services you offer. You can always decide to put your products or services in your card. You can enumerate it in at the back of your cards, but make sure that it doesn’t overcrowd your card.

o Your business logo. Some experts say that the logo is necessary in the business card, but others say it is not. Whether you include your logo in your card or not, it would help people to recognize you better. With a good logo, your customers will easily recognize and remember you from a distance.