The Advertising Strategy Called “Thank You”

Aside from business owners, professionals also need to plan their marketing strategy. If you think that clients will simply find you, you are mistaken. Keep in mind that many other professionals are offering the same specialized service as you. You may claim to be the best interior designer, lawyer, dentist, or plumber, but there are others out there like you. For this reason, it does help to promote your professions as extensively as promoting a business.

One good strategy you can use is the thank you cards. It has long been proven that gratitude is a powerful marketing tool. A simple thank you can bring your business to greater heights as it touches on emotions rather than the desire to make a sale. If you do not know how to express your gratitude to people, you can be missing a great opportunity in generating sales, customers, and profits. This will let you loose your business in no time at all.

So, believe it or not, thank you will work all the time in your profession. If they are happy with the way you treat them, they might even refer you to their friends, family and colleagues. They are also sure to do business with you again.

Although a simple thank you card is enough to express your appreciation and gratitude, it would help a lot to create a customized card. This will allow you to express your message more personally without using generic designs and messages. So, if you are ready to design your own customized thank you cards, here’s what you need to do:

First is what should be in your cards:

Your message has to be as simple and straightforward as possible. There’s no need to beat around the bush, after all, you are not promoting a product but rather expressing a personal feeling. Aside from your message, your cards should also have your name and contact details. You also need to remind your customers who you are in case they have forgotten you after transacting business with you.

Now, when is the best time to send your cards? Aside from a successful sale, here are the other occasions you can send your gratitude:

- Gratitude for the time your customers have spent on allowing you to pitch your sale

- After an in person contact

- After doing a presentation and you desire to restate the benefits of your business to them

- After a refusal. Although this may seem odd, but thanking the customer for the opportunity to present your offerings to them is well appreciated can help give a good image to you.

- When celebrating your anniversary. Thanking your past customers for doing business with you for the past year is good marketing strategy.

- Year end thank you. This is done by most businesses. You can also do this to your loyal customers.

Whenever you send your thank you cards, it’s important that you create the best design and message that will deliver your gratitude to your customers in the most effective manner. Keep in mind that a simple thank you is worth a thousand miles, so be sure to do it right.