"Pop-up ads are continuously getting a bad reputation. Are they truly as bad as they are made out to be, or are they in fact an effective means of advertising, if a little annoying to some. This article purports to show how pop-ups, when correctly and discreetly used, can be unrivaled in their effectiveness as part of a well formed, affiliate marketing program...."
Pop-up ads are continuously getting a bad reputation. Are they truly as bad as they are made out to be, or are they in fact an effective means of advertising, if a little annoying to some. This article purports to show how pop-ups, when correctly and discreetly used, can be unrivaled in their effectiveness as part of a well formed, affiliate marketing program.
Pop-up ads most often take the form of a smallish, opening window that “pops-up” onscreen immediately upon entering certain websites. These pop-ups are designed to grab the attention of the web-surfer with the ultimate objective of guiding them to click or rollover it, motivating a sale or signaling interest in the product displayed. Some pop-up ads repeatedly reenter while negotiating certain sites and can truly be extremely annoying. More intelligent pop-ads are used in conjunction with cookies, small pieces of information sent by web servers for storage on your web browser, so that the pop-up will check for this cookie later and remember not to appear again, thus lessening the annoyance factor. While some pop-up advertisements are aimed at selling in the now and present, others have the aim of simply getting a would-be customer’s information (email address primarily) in order to contact and follow-up a failed sales effort. Pop-ups are often used to enhance the web viewers experience by providing insight and ways of getting the most out of a site he or she is visiting. Help windows do a lot for users and most would not refer to these pop-up windows as annoying, but helpful, even desirable in some respects.
The secret to successful pop-up placement for exacting effectiveness is to shy away from overuse. A website full of pop-ups (everyone has experienced one of these) can truly be one of the most annoying Internet experiences ever. Instead of coaxing a customer into viewing something specific or even making a purchase, this never ending barrage of pop-up advertisements can leave a viewer, bewitched, bothered, bewildered, and even infuriated when not allowed to leave a website because of the pop-up advertisement entanglement. By limiting pop-ups to one or two per site, allowing them to open quickly and state their business succinctly, affiliate marketers can rest assured that the ads do their prescribed job of directing the customer or at least peaking their interest toward the target site or product being represented.
Your Affiliate Program Deserves Your Attention
Affiliate marketing has fast become an avenue for profit-making for people with limited personal computing skills and all walks of life. As an affiliate, it is your job to represent and promote the products and services of merchants of your choosing, often at the suggestion of an affiliate program you have been recruited for or enlisted in.
The Art of the Pre-Sell for Affiliate Marketers
How to write a convincing pre-sell, without coming off as a blatant promoter, is somewhat of an art. Pre-selling without being labeled a “shyster” is your aim, so let’s think about how to do just that!
Making Your Affiliate Program Most Attractive
There exists an immense amount of creative web design online now, and you want your site up there with the best of them as far as creativity, originality, and “wow” factor is concerned. Once you have the website up and running, it is time to market it; this is where affiliate marketing should be utilized.
