"Online sales have grown exponentially over the last decade and ignoring this simple fact as a merchant can be tantamount to retail sales suicide..."
Online sales have grown exponentially over the last decade and ignoring this simple fact as a merchant can be tantamount to retail sales suicide. Offering your product or service to online customers can be most helpful in achieving the profits your business needs. Advertising is essential and although there exists a myriad of ways to promote your product, one of the most effective and easiest to employ is affiliate marketing. By trusting the promotion of your product or service across the Internet to affiliates that are professionals in this field, you can rest assured to be provided with a new customer base that is interested in what you have to offer. While affiliates are happy to help you achieve success, it is a great idea to provide them with special offerings to keep them interested, excited, and diligent in their efforts to promote and sell for you.
It is first necessary to offer adequate compensation for their efforts. Make sure to research what other affiliate merchants are offering per sale or click, based upon the same price point. If your competitors are offering higher percentages to their loyal affiliates, you probably need to rethink your pay scale or offer additional incentives to keep your affiliates in your corner instead of defecting to sell for the competition. It is also a necessity to use an extremely dependable tracking software to insure that all of your affiliates are effectively recognized and compensated for every lead or sale they provide. Sometimes it is not only money that can keep affiliates in your stable. Offering your product or service for free or at an extremely discounted rate is an excellent way to allow all your affiliates to become thoroughly educated about the product they are promoting. If your affiliates are allowed to experience your product first-hand, they will be better prepared to write insightful reviews and testimonies as part of their affiliate campaign. Research has shown that a well-written testimonial has great customer appeal, allowing affiliates to not only provide information about a product but show how “this product is so great, I use it myself”. Other offerings such as online gift cards, free downloads, and the like are excellent ways to show your affiliates (think your employees) how much you value their assistance in keeping your products well represented on the Net. By showing your affiliates that you are indeed appreciative of all the work they are doing, you will be able to count on them to continue membership in your program and contributing to your advertising campaign.
Your Affiliate Program Deserves Your Attention
Affiliate marketing has fast become an avenue for profit-making for people with limited personal computing skills and all walks of life. As an affiliate, it is your job to represent and promote the products and services of merchants of your choosing, often at the suggestion of an affiliate program you have been recruited for or enlisted in.
The Art of the Pre-Sell for Affiliate Marketers
How to write a convincing pre-sell, without coming off as a blatant promoter, is somewhat of an art. Pre-selling without being labeled a “shyster” is your aim, so let’s think about how to do just that!
Making Your Affiliate Program Most Attractive
There exists an immense amount of creative web design online now, and you want your site up there with the best of them as far as creativity, originality, and “wow” factor is concerned. Once you have the website up and running, it is time to market it; this is where affiliate marketing should be utilized.
