A car imports is still high growth

Customs vehicle imports in January-February 2012, to 181,570 vehicles, an increase of 25.3 percent; passenger cars imported 177,595 vehicles, an increase of 25.0%.

Relative to the domestic narrow passenger cars in January-February wholesale -3% growth rates, the high growth of imports of the imported cars are still a hot market.

Re-attaches great importance to international car prices on the Chinese market has been for several years to introduce the models most of the introduction of imported cars has gone through a new fast greatly enriched the stage, a relative lack of new products this year.

March passenger cars notice the model code number to continue to record year-on-year land supply. Month notice models to 135 models of passenger cars (excluding special purpose vehicles and light passenger class M1 models), the number of section 226 of March 11 vehicle models fell 40%. The number of new vehicle models for a quarter of passenger cars this year, only 355 models, down 34 percent compared with last year's 538 models.

March imports of narrow passenger cars this month, only 4 in particular, is a rare low number. The number of new vehicle models for a quarter of imports narrow passenger cars this year, only 12, down 89 percent compared with last year's 110 models, which also indicates a decline in imported cars, new cars resources.

Highlights the lack of high growth of imported cars is dangerous. January-February this year, the total amount of imported cars increased rapidly, to stimulate the purchase of new cars lack of effect is bad, the varieties change is small, single product inventory growth is bound to soon, the dealer must be very hard.

Retail of the 125 plan a good circulation point: the existence of laws and regulations lagged behind the network layout is not reasonable, the slow transformation of business models, retailer and supplier relationships are less harmonious; enterprises focus on expansion, innovation capability and brand competitiveness is weak sense of social responsibility, industry, integrity problems, and circulation efficiency and operating efficiency is not high, the difficulties in the development of SMEs and other issues.

Imported cars with independent brands should be the two extremes of high price and low price of the automobile market demand and its associated impact. The channel is characterized by a strong profit-driven, performance to compete for the right to speak and the preferences of the different characteristics of products are strong. Compete for industry the right to speak is the competing interests of the industry chain in the field of domestic circulation, obviously, one of the reasons is the CPI rising channel the profits to obtain more powerful.

Product preferences are also characteristics of the channel of capital flows, the luxury car of the first two years of high growth and fare increases lead to higher profits, the channels for capital flows to the imported cars more network construction. With the significant increase in the imports of imported cars and slow down the shipping channel resources in the field of imported cars accumulate a rapid increase in deployment of funds in the dealer pressure.

Poor channel sales and other earnings of own brand products to bring people more affordable, but extruded in the channel level. This is particularly evident in the channel change. This year the pressure of its own brand in the channel level, large group, more subsidies to build stores fees to ensure that the independent channel is stable growth. Main products: car dvd player and in car camera, are with good quality.

Dealer merger and reorganization of the Group and listed surge continues to grow, its listing plans are basically efforts to develop joint ventures and imported cars, the realization of capital to maximize profits, which in turn bring the securitization of social capital to further weaken its own brand channel development.

From the household electrical appliance enterprises with Gomes, Sunning channel giant game development, independent brands the need for effective expansion of a new model to achieve with the joint development of small and medium-sized distributors and building a network model to meet their own needs. But this takes a long time, the recent development of its own brand or channel inhibition is gradually increased, so that's the trough will continue for some time.