Africa, the rapid growth of the automotive market

Wang Gang: navigation market, including pre-installed, quasi-pre-installed, installed after a few market segments. Before loading refers to the production line installation, quasi-before loading then is under the production line, the car has been handed over to the sales company, sales company carry out installation of, but quasi-before loading is also using depot brand, must be the depot quality certification. Afterloading known as the Liberal brand, the dealer's own brand, called the Liberal brand and loading machine. The three segments the market on the quality requirements are essentially different, the basic form an echelon pattern: pre-installed depot usually take two years in accordance with the requirements of the production line certification, certification is very strict, but before the quasi-dominated by the depot sales company filled requirements will be relaxed, of course, need to go through the certification of the depot, but without the need to obtain certification of the production line. Even so, the prospective pre-installed Depot brand to consumers, regardless of pre-installed or quasi pre-installed, consumers recognize the brand of the depot, if a problem, the depot need to assume corresponding responsibilities. But if it is the Liberal brand and loading machine, a problem with responsibility is to the dealer with the depot.

Define these concepts, we look at the development of the entire automotive industry. The industry has been mentioned, there are about ten to thirteen years of car sales growth of ten to thirteen years, the average growth rate of 13-15%.

Therefore, in my judgment, due to the rapid growth of the automotive market, showing a spurt of development corresponding pre-installed navigation market will reach a very high penetration rate of pre-installed in the next five years. 2010 pre-installed penetration in about 5%. According to statistics of China Association of Automobile Manufacturers, auto sales in 2010 is 18.3 million, of which 920,000 cars to install a pre-installed navigation systems. Penetration rate of 6.8 percent in the first half of 2011, six months from 5% to 6.8%. I am more optimistic that the next 3-5 years, pre-installed penetration will reach 30-50%, the possibility exists.

Then the quasi-installed, and now there is no authoritative statistics the number of last year's shipments, based on our judgment, should be about four hundred thousand units. FAW-Volkswagen quasi easy to figure in the May 2009 pre-installed orders, our company be regarded as pre-installed earlier intervention prospective market, which is loaded before we entered the car market prelude.

With PND after loading machine market is a cottage market is likely to be short-lived market, because the current equipment penetration rate is high when the after-market will shrink. Therefore, easy to figure has always insisted the market focus on the market of pre-installed,Main product: car gps  less concerned about the cottage market. I estimate that the market navigation car shipments of about 2.5 million units this year, may be increased to more than 3 million in 2010 after the installation. The market will continue for some time after the installation, so easy to figure will choose and post-installed on a few high-end brands, these brands are likely to enter the pre-installed or quasi-pre-installed.

3sNews: before the in-vehicle-installed navigation high-end models of the foreign capital accounted for the vast majority of market share, you believe that this pattern will change in the coming years