China is the international automobile maintenance manufacturers key performance growth point, in recent years has been sparing no effort to increase the investment to the Chinese market. But in international manufacturers increasing investment at the same time.
The vehicle market sales rise and consumer maintenance rising consciousness of the car market space of automobile maintenance again expansion, industry foreground a sunshine. But as China's slowdown in growth rose in the way of economic growth and structural adjustment and change, car maintenance industry faces economic situation remains severe, and together with the production cost is on the increase, industry the mess flawed damage company profit, industry standardization to accelerate, energy conservation and emission reduction and related laws and regulations and the implementation of the measures and the competition in the industry intensified series stack factors, car maintenance industry is experiencing upgrade evolution.
In such a tendency, based on the existing capacity and how resources, the integration of a strong and flexible trend, the implementation strategy upgrade to cope with the changing business environment is the test of the wisdom of the enterprise huge challenge.
In 2010 China automobile maintenance industry presents to upgrade from cheap high-grade trends, this trend not only refers to products and market positioning and brand and other aspects. This led to upscale market become automobile maintenance manufacturers at home and abroad of strategic focus and the focus of competition, between manufacturers of unusually intense attacking. In that case, car maintenance manufacturers are for strategic adjustment and upgrading, and on this basis to upgrade. According to information, BaoCiLi company has completed the upgrade technology and product structure adjustment, and plan in 2011 continued to expand the high-grade maintenance products sales and market share. To keep in in high-end market offensive, but also promote the strategic in deep, expand regional market penetration and influence.
Market strong demand for the domestic and foreign automobile maintenance manufacturers show the good development prospect, is also actively implemented from manufacturers the upgrading of the industrial upgrading to strategy... But in more and more international automobile maintenance manufacturers are bullish on the Chinese market and as a must-win states, but also the rise of China automobile maintenance enterprises to go out of fashion, the industry giant "flaunt" is actively preparing for the international business in 2010, two hundred million of the new plant investment, is expected to put into production overall after the annual production value amount to 1.5 billion, dissolve the international order of pressure. Foreign trade department was established, the foreign markets more accurate, more professional service.
Automobile maintenance market rigid demand for expanded, but the upgrading of the industrial products and technology driven upgrade, then drive upgrade of the competition, make high-end market is becoming the focus of competition, and the high-end market, have the price war immune, forcing the automobile maintenance on the brand operation of enterprises have to road, otherwise can be forced out.
, had to admit that their competitive advantage gradually by domestic automobile maintenance manufacturers tied. At present, with the strong growth in sales, car care products sales of Chinese automobile maintenance market occupy most state power, but also the future growth of the market point, care products market become automobile maintenance manufacturers compete for the key. Main products: car dvd player, in car camera, are with good quality.This led to automobile maintenance as consumer goods attribute is becoming more and more serious, the result is the brand has become more important in the competition, car maintenance market into the era of brand competition. In such as the exhibition, HTC's show, Shanghai exhibition of China, such as the biggest exhibition display target from develop channels into brand show increasing influence, CCTV, network media advertisement investment out to build brand influence, and attention to participate in the 2010 year China automobile accessories industry 10 large selection, the enterprise brand is this grand ceremony of the best example.
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