Brokeback to seek transformation of Philips' trade off trap huge loss

In fact, compared to Sony and other Japanese and Korean companies, the transformation of Philips obviously suffered weak growth over the years gradually exit occupy sales of more than half of the field of consumer electronics, but also into new areas .

It is reported that as early as February 2007, Philips Electronics has officially announced the phone to transfer the business to the CEC has signed a definitive agreement with the China Electronic Information Industry Group (CEC), the latter will take over Philips' mobile phone business.

This reporter learned that, once the world's fifth largest mobile phone company, Philips, its mobile phone business has also undergone a tortuous experience from the glorious to the trough to the rebirth of the first mobile phone market in 1998, a slump in 2003, Philips in 2004 years, raised his banner of "counterattack" domestic mobile phone. The mobile phone market surging and eventually the Philips gradually withdraw.

TV business, in early November last year, Royal Philips Electronics of the Netherlands announced that TPV Technology Group signed an agreement to transfer its TV business to the two sides established a joint venture. TPV became the controlling shareholder, with 70% of the shares of the joint venture, Philips owns 30 percent.

Industry analysts believe that, accompanied by the transition strategy, the relative success of the Philips product line constantly enrich the rising brand awareness but also to trap huge loss in, under the background of the economic downturn, there is no effective formation of new profit growth point. , Philips move can be described as a trade-off

Electrical appliance industry expert Liu Buchen, said in an interview, the main reason leading to Philips, the huge loss of disposal of fixed assets and other remedial work is required to exit the TV business do At the same time, the European debt crisis and other economic factors also play a role in one of the factors.

The industry believes that the Philips performance decline will continue, even if the European market to pick up, only to restore to the previous fiscal year level of a positive trend, its global market hyundai dvd player  penetration difficult

It is understood that, in a radical transformation Philips business reorganization, the quality of life of the traditional small appliances and high-quality part of the consumer electronics, healthcare, lighting, as the three main businesses. Philips external clear, this transformation will continue, which remains a strategic choice for the winter by Philips.

Liu Buchen, said that the greatest contribution to the entire income of the Philips medical equipment business in the lighting business market is a strong acquisition Pentium, small appliances is substantial, But two business revenue contribution to hard to say, after all, the unit price is too low.