Chinese auto after-sales service mode

Jun 6
10:02

2012

jodie mht

jodie mht

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While fostering the main businesses of over 10 billion yuan in 30 regional automobile circulation enterprises

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At present,Chinese auto after-sales service mode Articles relative to vehicle sales, profits shrink, China's automotive aftermarket gross profit margin up to 30%, while the entire market is still in its infancy, an alarming potential for development. After the market's capacity, in 2015, China's auto market will surpass the U.S. to become the world's largest automotive aftermarket. At present, the size of the market after the United States $ 186 billion, but the growth rate is much lower than in China.

Competition in the Chinese auto market has entered the market era, at the same time, outside the capital of big automobile incursions into the domestic automobile after-sales service, snatching market is eager to share a cup of soup.

2011, the Commerce Department officially announced on the promotion of car circulation "12th Five-Year" development guidance ". During the second five, the concentration of car circulation will further enhance the retail top 100 enterprises turnover industry sales total more than important, more than 30 percent, while fostering the main business of over 10 billion yuan in 30 regional automobile circulation enterprises. The end of the 12th Five-Year "period, China's auto distribution network to further improve the network layout is more reasonable, car replacement distribution, auction, coordinated development of a variety of business models, end-of-life vehicle recycling service network to achieve the county, district, city, flag full coverage car the circulation of the degree of organization, level of modernization significantly enhanced the formation of a group of car, used cars, vehicle maintenance, parts distribution and end-of-life vehicle recycling dismantling backbone enterprises.

In the structure of a fully fledged international market the profits of car dealers, vehicle sales and profits are usually 20%, more than 70% of the profit is generated in the car repair, maintenance and other automotive after-market, while China's auto market the proportion is less than 30% of the development of China automobile market without delay. Inroads into foreign automotive after market industry, the competition will be increasingly fierce. At the same time, automobile manufacturing and marketing policy changes caused by changes in the industry chain, the Chinese auto market, the focus quickly tilted to the industry chain downstream, after the market has become the Chinese and foreign military strategists rallied together to compete for land.

China's accession to the WTO, the auto market growth trend, China has become a real world manufacturing power of the automotive industry and the largest car consumer. 2011, the era of rapid growth suddenly end the growing number of manufacturers expanding capacity, 4S shop, new car sales profits more and more thin, low profit era,Main product: car dvd player  in the case of this reality, but for the post-market The field offers great opportunities, after the car market will quickly enter the expansion of

Chinese aftermarket great potential and high profit, general as a magnet to attract foreign investment to drive straight in without resistance car market snatch the cake, the gold rush of the new one is about to commence in the Chinese aftermarket. Currently, there are already no less than 50 well-known international car service companies announced plans to enter or about to enter the Chinese market, began staking crazy expansion.