How to look at the current location-based services market

3sNews: intermediation of latitude and longitude positioning itself for a local position of the depth of information application service enterprises, this seems to be a subdivision of the field, how do we understand this positioning

Zhang: local depth location information application service enterprises is a very good word, the meaning is very clear that it wants to express.

The inception of our company to discuss this issue, there are several do geographic information for navigation services listed companies, for example, we know NavInfo high Germany and some other company to do the application, hardware, software, etc. . These companies in the industry for many years, why did they not do  If they do, we have this newly created companies have the chance to talk to compete with them  Not because they are a monster! So how do we do 

Our team is basically from these companies, people familiar with the industry. We know that these companies have done wide-area information on the information density is not high, because the data collection workload is very large, so that a certain degree of accuracy, the cost of staff will be very high. And the accuracy of small area facing organizations, the level of detail, collection methods, and update rate and WAN. For these enterprises to do more fine-grained information, you have to change their business model.

We believe that under different scenarios, the application needs of the user information is not the same, only do it for a particular scene, in order to meet their needs. Therefore, we only need to do fine on industry specific scenarios, but does not require the whole territory of coverage. As a result, certain industry-specific information to improve our services can also be at the same time erected.

This traditional positioning of distinction, gave birth to the local location targeting special industrial chain, this industrial chain in which we play a role. We believe that this industrial chain can be the same as traditional navigation industry chain gradually formed and matured.

3sNews: how indoor positioning technology in the field of development

Zhang: Indoor positioning technology is now relying on short-range communications technology to support the ubiquitous network, such as we are talking about RFID, ZigBee, Bluetooth, WiFi, and even now the development of other short-range communication technology, for example, called optical communications technology, these technologies can be used in indoor positioning, they are some of the key technology of indoor positioning. These key technologies, each has its own advantages and disadvantages,Main product: car dvd player  such as high positioning accuracy, it is bound to small coverage area; coverage area, its accuracy is relatively lower.

I think that indoor positioning technology there are two issues are more crucial: the first have some difficulty in positioning technology for high-speed moving objects, such as we are talking car, this is mainly due to insufficient stability of the short distance communications signals. Second positioning accuracy and the contradictions of the construction costs, the reality is that higher positioning accuracy, higher construction costs.