On a side note, the Getz TV promo is simply ludicrous.
I have just been through a newspaper report that says that the Hyundai Getz sales have been disappointing. At around 1,500 units a month, I can only agree with the report. The Getz may be a premium hatchback but anything without a boot selling less than 3,000 units is bad news for the manufacturer. Heck, even the Esteem, with a nearly fifteen year old bodyshell (nuggets from the Getz launch) is doing 2,000 plus units every month.
So what is it that is holding back the Getz? Is it the styling - well, it does look cheap and bland, but it doesn't look bad. Is it the engine - the piowerplant is unspirited and dull but not that bad either. Or is it just the fact that Hyundai India was charging too much for a car which was essentially a hatchback. The Getz, as premium as it may be, is a hatchback and for the Indian market, a hatch still is a notch lower than a notchback.
Loud and proud, the television commercial has all the sophistication of a Mallika Sherawat and a jingle that is reminiscent of Bappi Lahiri.
For more details on Hyundai Getz visit http://www.theautodiary.com/
Maruti is 21
To its credit, Maruti today is as good, if not better, than the other players in the country in any competitive area, from capacity utilization to efficiency.
Surveys, surveys and more surveys
MUL in the Indian market is perhaps the only case in the world of a market leader, that too with an unabashed 55-percent of the marketshare, sweeping the customer satisfaction surveys.
Bajaj Pulsar seems out of shape
Bajaj decided to do the DTS-i thing and while at it decided to tweak the handling.
