How to Develop the Market of Adidas

Adidas Company will tell us how to increase the market share in China's third and forth market. Now, we know that in China Adidas is very popular in more than twenty big cities. As the managing director of Adidas in China, Colin Currie thinks that Adidas will be more popular in 2011 in our China. In order to promote the growth of its performance, Adidas plans to open 2500 stores in three years. Moreover, Adidas plans to put most of these stores into our third and forth market in China.Last year, the cost of raw materials, labor force and transportation increased and the rate of gross margin reduced. So the company increases the price and lower marketing expenses to compensate the loss. The company can not lower the price of products. How does the company grab the third and forth market share of China.Their method is to blanket more and more cities of China. Many people are curious about Adidas's global market share and profit margin. They also want to know Chinese market's proportion in the global market share. Certainly Adidas Company can not offer the specific data for people. But Colin points out that China is indeed an important market of Adidas. It is significant as Russia and America. Until 2015, we believe that Adidas's sales in the three countries will take up half of the total sales. Colin thinks that in these few years China's sports industry and sports culture developed in a rapid speed. China's sports industry grew up in a rate of 20% in 2010. The industry has brought a value of more than 30 billion dollars. Eighty percent of them came from the sales of sporting goods. It is obvious that Chinese people get more income and they begin to look for new and interesting leisure activities. More and more people choose sports and fitness as the important parts of their lives.In China, Adidas makes a five-year strategy for more profits and interests. He indicates that China will develop more in the near future. So, Adidas Company plans to get a sale of more than a hundred million Euro. Adidas's performance of 2010 was shown on 2nd, March 2011. In this year, the sale of Adidas reached one billion Euros and it had a growth of 3%. Moreover, the sales of other five markets also increased. In 2010, Adidas Company got a total sales of 12 billion Euros and it increased 15%. The sales are better than they expected. They predicted that the sales would increase by 10%. The gross profit of Adidas Company was 47.8% in 2010, and it increased by 2.4%. There are many official explanations of the increase of gross profit. For instance, Adidas Company decreased the discounts, increased high-profit retail trade or lowered the cost.Colin thinks that by the end of 2015 Adidas Company will reach the growth rate of 15% to 20% in Chinese market. At that time, Adidas will cover 1400 cities. In fact, now it has covered 550 cities of China. In order to achieve this goal, Adidas Company will open more stores in 2011 and add 550 stores into China. Among these stores, more than 10 stores belong to owned stores. In addition, the new stores should be distributed according to customers' needs and demands. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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