Market Is Vital

Adidas Company will tell us how to increase the market share in China's third and forth market. Now, we know that in China Adidas is very popular in more than twenty big cities. As the managing director of Adidas in China, Colin Currie thinks that Adidas will be more popular in 2011 in our China. Thus, in three years two thousand and five hundred stores will be open in China to get more profits. Moreover, Adidas plans to put most of these stores into our third and forth market in China.Last year, the cost of raw materials, labor force and transportation increased and the rate of gross margin reduced. Thus Adidas has to raise the price and reduce the marketing cost to make up their loss. The company can not lower the price of products. We should know what they will do to get China's third and forth market.Their method is to blanket more and more cities of China. Some people always want to know the global market share and profit rate of Adidas. They also want to know Chinese market's proportion in the global market share. Certainly Adidas Company can not offer the specific data for people. But Colin points out that China is indeed an important market of Adidas. It is significant as Russia and America. By the end of 2015, it is expected that the sales of these three markets will occupy the 50% of Adidas's total sales. In Colin's opinion, China's sports industry and sports culture flourished rapidly in these years. In 2010, China's sports industry developed in the growth rate of about 20%. The industry has brought a value of more than 30 billion dollars. Eighty percent of them came from the sales of sporting goods. Now, Chinese people's income level is increasing, so people start to seek for other new and funny activities to entertain themselves. More and more people choose sports and fitness as the important parts of their lives.In order to increase the profit, Adidas Company makes a five-year plan in Chinese market. He predicts that Adidas will get more markets and profits. Therefore the company wants to get more than a hundred million Euro from Chinese market. On 2nd March 2011, Adidas Company released the company's performance of 2010. In this year, the sale of Adidas reached one billion Euros and it had a growth of 3%. Moreover, the sales of other five markets also increased. Adidas achieved a sale of 12 billion Euros in 2010, and the sales grew by 15%. The sales are better than they expected. They predicted that the sales would increase by 10%. The gross profit of Adidas Company was 47.8% in 2010, and it increased by 2.4%. The offices gave their explanations about why the rate of gross profit increased so much. For example, they reduced the activities of discount, added more retail business and reduced their cost.Colin thinks that by the end of 2015 Adidas Company will reach the growth rate of 15% to 20% in Chinese market. At that time, Adidas will cover 1400 cities. In fact, now it has covered 550 cities of China. Because of this target, the company will set up more shops in 2011. There are more than 10 shops which are owned shops. Adidas Company's new stores' choices are based on the customers' lifestyles and shopping needs. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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