Sporting Elements Meet Fashionable Elements

Dec 5 08:05 2012 LIE PLIAN Print This Article

The sporting clothes such as Y-3 also find its way to the elegant occasions. Y-3 series was the result of close cooperative relation between Adidas and Yohji Yamamoto. In terms of Adidas, there are three logos but not one.

The traditional sporting brand,Guest Posting Adidas, could show itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. This season, under the influence of dancing trend, the creative director cooperated with the brand designing director of Adidas to put a new set of unique Y-3 series. From the disco in New York to the elegant tango in Argentina, owing to its special conceptions Y-3 made a new illustration for clothes, shoes and accessories. Based on the mutual reliance between Yohji Yamamoto and Adidas, the new brand Y-3 came into being in 2002 which absorbed traits of both sides. Different sense towards fashion and views towards sporting brand from two totally different brands and skills of craft, a new sporting fashionable brand came into being which welcomed the future. The basic requirements towards visual sense of both sides being accordant and very intimate close cooperative relations enabled this idea to come true. On the part of the cooperative relation of two companies, Adidas for Yohji Yamamoto was an entire item construe to develop. Because of Adidas sports style designed by Yohji Yamamoto, the firm position of Y-3 series produced. On the part of the management structure of the company, sports style division of Adidas was operated and managed by the Y-3 group company. In terms of design in Adidas Sports Style Division, Yohji Yamamoto took the position of designing director. The connection between Adidas and Yohji Yamamoto design studio was in charge by Michel who is the art director of the Adidas group company. The final design plan was the result of numeral communications which design staff closely cooperated on both sides of Y-3 design studio. The head office of Yohji Yamamoto in Toyo and Adidas both have set up the Y-3 design studio. In these mixed combinations, Adidas was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills. The birth of Y-3 proved that sporting elements can also present on the fashion stage.
There are three main series in Adidas. They are performance series, originals and sporting fashionable style. There is a doubt about Adidas logos because there are several logos of Adidas while Nike having a unified logo. Basically almost all the products of Nike only have the swoosh logo. In order to untie this doubt we need to distinguish the logo series of Adidas.
On the whole, in terms of Adidas there are three main brands namely Adidas Original, Adidas Style and Adidas Performance which is very familiar by the people. Accordingly the Adidas logo is not merely one but three. The clove is the logo for Adidas classic series, three-line for fashionable series and three-strip is for performance series.
Each logo of Adidas has a special meaning. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.

Source: Free Guest Posting Articles from

About Article Author


We offer great sum of Adidas  Jeremy Scott homme and Adidas  Jeremy Scott femme toward France, benefit from the special discount  coupon from for newest fashion.

View More Articles