How to Make Positive Impressions with Display Stands At Exhibitions

Mar 2
20:43

2021

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rollerbannersuk

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Introduction 

The success of an exhibition depends on many factors. From rigorous planning to presenting one’s product and services with a touch of flair,How to Make Positive Impressions with Display Stands At Exhibitions Articles everything matters.   Exhibitions provide the perfect opportunity for a business to reach its user base and convert potential customers into leads. It’s one of those places where the first impression truly matters. Potential consumers might scrutinize what one has to offer before caving in for the services. Therefore everything has to be of high-quality finish. Even if the materials are cheap, it doesn’t matter as long as they are neat, tidy, and capable of holding the weight. 

Display stands are one of those things that easily get noticed in trade shows and exhibitions since they are designed to hold signages. An effective way of promoting a brand they easily catch the attention of the audience. 

3 Ways To Stand Out In Exhibitions With Display Stands, 

Display stands are incredibly versatile and easy to carry. Put up in seconds, their sturdy legs carry the weight of a brand metaphorically and literally. Let’s look at why they are important in exhibitions and how your business can make positive impressions with quality display stands. 

#1 Make The Most of The Space 

Booking a place in the exhibition is not cheap and for some businesses, it’s the only opportunity to make a difference. If one has multiple products to promote or sell, then one needs to decide which one will make the final cut. A high-priced premium-item seems an obvious choice because of the returns. However, if your next-door competitor is also promoting the same product with price variations then it could get tricky. On the other hand, there might be other budget products in your inventory that sell fast and are popular among the audience. Opt for multiple display stands or choose the product that is new and seems to trend among the general public. Spice it up with your promotional campaign, copy, and graphics, and your pop up exhibition stands will do the rest of the job for you. 

#2 Sync Products With Different Types of Stands   

If you look at display stands from a functional perspective, they should focus on the audience’s wish to sign up for services and products. There are many types of display stands one can avail of for exhibitions like art display stands for custom designs. Therefore it is important to choose the right display stands for products as well as accessories if any. A brochure stand is designed to hold brochures whereas pop up display stands are the perfect backdrop for demonstrating a product. Personalised display stands work best when they effortlessly convey the information and functions of a product a business has to offer. 

#3 Convey Unique Brand Voice 

Display stands coupled with your signage should not only grab the attention of your audience but also their desire, interest, and memory. A visually engaging design stimulates the mind and is pleasing to the eye. Bring your unique brand voice with text, colour, graphics, and all the other elements you think will make you stand out in exhibitions. Capitalize on lighting and floor plan so that your crisp display stand renders a more dominating look. Place them strategically so that they reach out for maximum impact since you would expect exhibition goers to flock in from all directions.

Wrapping Up 

A compelling display stand catches the eye of the audience and calls for a long-lasting first impression.  All our art exhibition banners come with an aluminum base, and carrying cases are tailored to your exhibition banner design, preferences, and budget.

Affordable pop up stands UK services with a fast turnaround time and custom solutions on with Roller Banners UK. 

We cater to many industry verticals from startups to restaurants and storefronts businesses to organizations. Let us know your display stands requirements and our in-house team of designers will be ready to assist you from the get-go. Contact Roller Banners UK today and avail of exclusive benefits for your exhibition needs.