Enhancing customer relationships with insurance software solutions – key points to remember

With the Affordable Care Act, President Obama aims to simplify the health insurance application process so that, an average American can search, compare and purchase a health plan after making a well-informed educated decision.
Insurance software solutions are application packages that comprise of various automated insurance related processes designed to simplify and improve any insurance application process. The products help insurers in efficient management of data and reliable tracking of market trends. 
A complex and difficult to understand insurance software solution dissuades applicants from applying for a health insurance, therefore healthcare IT companies are continuously striving hard to design extremely simple yet informational exhaustive health insurance application products. 
For any customer, the interface defines the product. Insurers will prefer using only those applications that are easily understandable, uncluttered and simple to maneuver around. Some healthcare IT firms offer solutions with separate employer, employee, broker or vendor portals. Separate portals preserve transparency in financial dealings and at the same time help in keeping the sensitive data confidential. For instance, while employers offering insurance coverage to their employees would prefer keeping a track of all their employees’ insurance related data, there may be some sensitive information that they would prefer not sharing with their employees. Separate portals come in handy in such scenarios.
Customers looking to purchase insurance will also prefer filing for their insurance applications from websites that are visually appealing, simple in design and present all the relevant information in a clearly understandable manner.
Easy-to-understand and friendly user-interface also proves valuable to insurers in securing high number of plan enrollments and insurance application renewals requests.  The number of new enrollment and application renewal requests has a direct impact on the profit figures for insurers. 
Insurers looking to purchase insurance software solutions also need to bear in mind that their customers may require immediate assistance while filing insurance applications. They may also require continuous guiding while enrolling for a plan or may need some plan or finance related clarifications during various stages of health insurance application, renewal, cancellation etc. 
For such needs, it is necessary that the insurance software solution offers an all-time live customer support to its users. Features such as live chat, one-click-to-call etc., not only improve customer experience but the collated doubts and questions can help in understanding the needs of the customers’ better. Such insights prove particularly valuable while designing new applications or introducing new health plans.
A satisfied customer is like a walking advertisement for a company. Excellent customer service and great user shopping experience can go a long way in retaining customers and attracting prospects. So, a brilliant health insurance software product is one that is easily understood by an average user and offers a great shopping experience to its customers.