How to Become a Buckinghamshire Copywriter

Jan 1
13:02

2013

Nigel Graber

Nigel Graber

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UK copywriters have struggled in the downturn. But it's possible to win work from just about anywhere, with a little imagination.

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Life just gets ever tougher for self-employed UK copywriters. Keeping your head above water in the worst depression since the 1930s has proved an onerous task.

But the good old days weren’t so long ago,How to Become a Buckinghamshire Copywriter Articles were they? Life used to be so easy. Google was your friend and, whether you achieved it naturally or by handing over a few quid, it was always possible to make page one. If you were adept at SEO, you could get there organically. If not, Google Adwords was always there – just pay a few quid every month and you’d be there, waiting for the world to knock on your door.

Either way, life was easy, the inbox presented a rising tide of email and the phone never stopped ringing. Things are different today. Adwords is ferociously competitive and those small ads get answered only by sharks wanting web content at 2 dollars a go.

So let’s roll out Plan B. As a freelance copywriter, it’s a pretty rare occasion when you have to meet clients. This means you can do business with just about anyone – from Barnstaple to Barbados – using Skype and email. You just have to find them. Here’s how.

Let’s imagine you’ve decided to target businesses in Buckinghamshire. Businesses in Bucks with copywriting projects will be looking for copywriters who have the best skills for their job – not just local ones who can show up in five minutes.

There are two ways you can attract those Buckinghamshire businesses. One of them will cost you a few quid. The other is almost free.

If you have cash to spend, you can alter your pay-per-click account to accept clicks for geographical keywords like 'copywriter Buckinghamshire’ and ‘copywriting Buckinghamshire’.

That’s cool. But if you want the same result for free, simply write a customised landing page that deals with copywriting and copywriters in Buckinghamshire. Tell Buckinghamshire businesses about all the benefits of working remotely with you as their copywriter.

Should you be located further north, you could even entice them with affordability – say you’re not saddled with a monster Buckinghamshire mortgage.

You’ll have to optimise your landing page. Use longtail geographical keywords about Buckinghamshire copywriters in your H1 headline and H2 tags. Your keyword density should be about 5% on a page of 400 words or so – that means about 20 of your words should be keywords.

Last of all, make sure you have some useful backlinks. Achieve this by compiling articles for sites like this one relevant to your 'copywriter Buckinghamshire' pages. Then pour yourself a drink and sit back as you watch your landing page soar up the South face of Google.

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