How to Become a Harrogate Copywriter

Jan 4 16:11 2013 Nigel Graber Print This Article

Life is increasingly hard for freelance copywriters. But with a little creativity, it's still possible to work for just about anyone in the world.

It’s no longer 2007. Life is no longer easy for UK copywriters. Since the worst downturn since the 1930s,Guest Posting keeping the wolf from blowing down the house has been hard.

Those good old days weren’t so long ago. All you had to do to ensure a flood of work was to SEO your site to get it onto Google’s first page and away you went. If you couldn’t get into page one of the organic listings, there was always Google Adwords. Just pay a few hundred quid every month and the phone would never stop ringing or the inbox bleeping. These days, it’s all changed. Anyone responding to those Adwords ads is usually a shark needing 300 pages for £60.

So where do we go from here? Freelance copywriters can be located anywhere and still work with businesses all over the planet, thanks to Skype and email.

Imagine you want to deal with businesses in Harrogate. It’s unlikely that Harrogate businesses will be looking specifically for copywriters in Harrogate. They’ll want the best copywriter for the job in hand.

So this is your chance to take work from beneath your rivals’ noses. Two obvious ways of doing that stand out.

The first will involve spending a little cash. You’ll need to change your Google Adwords settings to accept geographical clicks for 'copywriter Harrogate’ or 'copywriter North Yorkshire' to click through to your website.

Easy enough. But if you want to achieve the same net result without spending any cash, just build a landing page that talks about copywriting and copywriters in Harrogate. Tell Harrogate businesses about the benefits of working remotely with you and how they can save a fortune in the process. This can work even better if you live in a cheaper area of the country.

Next, get your optimisation right. You’ll want longtail geographical keywords based around copywriters in Harrogate, which should go into your H1 and H2 headings. Keyword density? Most observers think about 5% is good on a 400-word page. That means 20 of your words will be keywords.

Finally, backlinks. For this, you can start by writing a couple of articles about copywriters in Harrogate and publishing them on good articles site like this one. Press releases can also do the same job. Watch out that your anchor text is relevant to your 'copywriter Harrogate' pages. Then grin and watch your landing page make its assault on the upper reaches of Google.

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About Article Author

Nigel Graber
Nigel Graber

The author is well respected among Harrogate copywriters. He works with several North Yorkshire businesses, thanks to his 'copywriter Harrogate' landing page.

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