How to Become an Aberdeen Copywriter

Jan 4 16:11 2013 Nigel Graber Print This Article

Life has become tough for UK copywriters. But with a little imagination, it's still possible to win work from just about anywhere.

Life was once so simple for UK copywriters - until a few years ago. Then came the worst economic crash since the 1930s,Guest Posting and keeping the wolf away from the door has been tough since then.

In the good old days, it was just a case of optimising your site for Google page one. If you couldn’t get onto the natural listings, you could pay your way there with Google Adwords. It seemed the phone would never stop ringing and the inbox would bleep all day. It’s a different scenario today. Those people replying to those pay-per-click ads tend to be sharks looking for SEO content at two quid a page.

So what now? Well, you’re a freelance copywriter, which means you can be do work with just about anyone, anywhere, using the phone, Skype and email.

If you want to do business with organisations in Aberdeen, they’re not going to want to work with copywriters who just happen to be based in Aberdeen. They’ll want the absolute best copywriter for the job.

That could be you. So now you can pinch work from under your rivals’ noses. Here are two good ways of doing just that - one of them won’t even cost money.

To pay money, simply change your Google Adwords account to allow geographical clicks for 'copywriter Aberdeen’ or 'copywriter Aberdeenshire' to go through to your website.

That’s easy if you have a few quid. If not, you can get the same result for no outlay. Just write a landing page talking about copywriting and copywriters in Aberdeen. Tell Aberdeen businesses about the benefits of working remotely with you and how they can save a packet in the process. That could be even more the case if you live in a cheaper part of the country.

You’ll need to ensure your SEO is right. That means choosing longtail geographical keywords that talk about copywriters in Aberdeen, which should go in your H1 and H2 headings. Next is keyword density – try for about 5% on a 400-word page. This means about 20 of your words will be keywords.

Lastly, you need backlinks. Compile a few articles about copywriters in Aberdeen and publish them on articles site like this. Press releases will also do a similar job. Just ensure your anchor text relates to your copywriter Aberdeen pages. Then grin widely as your landing page starts to climb the North face of Google.

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About Article Author

Nigel Graber
Nigel Graber

The author is well respected among Aberdeen copywriters. He works with several businesses in Aberdeen, thanks to his 'copywriter Aberdeen' landing page.

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