UK copywriters have struggled in the worst downturn since the 30s. But with a little imagination, plus Skype and email, copywriters can win work from anywhere.
Life used to be fairly simple for UK freelance copywriters. Back in the golden days of pre-2008, copywriting was like a golden goose. Then the worst recession since the 1930s killed it stone dead.
Those wonderful days when work would roll in unhindered seem a world away nowadays. If your website wasn’t on page one of Google through natural forces, you could always give it a helping hand with Google Adwords. On pay-per-click, you’d pay a few hundred pounds every month and the inbox would bleep just as much as the phone would ring out. You couldn’t go wrong.
Of course, the landscape looks a little bleaker today. Not least because you have many more competitors, who are often marketing folk who’ve been laid off, and plenty of potential customers wanting nothing more than cheap SEO content hammered out without a care in the world.
So, let’s strike back. Face it, as a freelance copywriter, you can work with customers wherever they happen to be – from London to Lisbon. Skype and email are your friends.
Let’s assume you want to win some business from Hertfordshire. How many decent Hertfordshire businesses will want to work with a copywriter just because they happen to be located in Stevenage? It doesn’t happen. They want the best man or woman for the project in hand. Which could be you. No matter where you might be.
This gives you a licence to steal work from under the noses of your rivals. And it needn’t cost you very much, either.
If you want to throw some cash at the problem, you can simply alter your Adwords settings to take search terms with a geographical basis, like 'copywriter Hertfordshire’ or 'copywriter Shrewsbury'.
This is very easy, although it will obviously cost you money on a regular basis. For much less outlay, why not prepare a landing page dealing with copywriting and copywriters in Hertfordshire. Tell Hertfordshire businesses how amazing you are and how they can hook up with you on a remote basis. Perhaps you’re in a less-expensive area – tell them all about your affordability.
Next, you’ll need to address your keywords – insert geographical longtail words that concern copywriters in Hertfordshire into your H1 and H2 headings. Then aim for about 5% density of keywords on a page of 400 words or so. Around 20 of your words should be keywords.
Finally, backlinks. Sign up with some articles sites like this one and publish articles dealing with copywriters in Hertfordshire. There are some useful press release sites, too. The main thing is your anchor text – ensure you use terms relevant to your 'copywriter Hertfordshire' pages. Then sit back and smile as your landing page shoots up the Google rankings.
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
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