Times have been tough for UK copywriters in recent times. But a little SEO can go a long way - all the way to Leeds, in fact.
UK freelance copywriters have had tough times keeping the work coming in recently. Plan A used to work well until about 2008. Then the queues formed outside Northern Rock and it all went wrong.
Plan A should have been dumped when the economy went belly up. Remember those days? You used to simply cough up for Google Adwords every month and the work poured in. Those little ads stay unclicked now, unless it's by sharks wanting something called 'web content' £3 a page.
Time for Plan B. And this is it. You rarely meet customers these days, right? You can take a brief and handle the whole job using email, telephone and Skype, regardless of where in the world your client is.
So, businesses in, say, Leeds will be happy to speak to you – it's in their interests to find the best freelance copywriter for the job, not just the one who happens to live in Leeds. They could be in Lancaster or Lanzarote.
This is good news for copywriters because they can nick copywriting work from beneath their competitors' noses. A couple of good options spring to mind. One costs a few pence; the other is largely free.
Your first option is to tweak your Google Adwords account to accept clicks for 'copywriter Leeds' and 'copywriting Leeds'.
The free way of getting similar results is to compile a landing page about copywriting and copywriters in Leeds. Tell businesses in Leeds all about how great and cost-effective it is to work remotely with you as a freelance copywriter.
SEO is of course key. It's all about geographical, longtail keywords talking about Leeds copywriting. Insert them in your H1 headline and H2 headings.
Keyword density comes next. Aim for about 4-6% on a 400-word page and you should be OK. Among 400 words, around 20 should be keywords.
So, you're an honorary Leeds copywriter, except you've just one more step to take. It's time to get some backlinks. The way to do this is to register with some articles and press release sites and write some articles. Ensure your anchor text relates to your copywriters in Leeds landing page. Then lie back and enjoy the sight of your page climbing the North face of Google.
Here's a good example of this process in action. This landing page is about Leeds copywriters. The copywriter is based in Manchester. Why not give it a shot yourself?
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