UK copywriters need to find new strategies for winning work these days. Here's how one copywriter has found new business outside his own patch.
Business owners in Hampshire wanting a copywriter should find the best one for the job. And, let's face it, searching for 'freelance copywriters Hampshire' will bring up just the nearest copywriters, not necessarily the best ones.
In truth, it's not important these days if your copywriter is in Hampshire, Haringey or Haiti. This is the age of the Internet and, with email, Skype and the telephone, communication is not a problem. With all this going on, it's easy for freelance copywriters to earn money from clients based anywhere in the world.
Let's assume that your website is nicely optimised and your developer has done the back-end stuff. Cool. Now, here's how you'll win work from under your competitors' noses.
Your first option is to fiddle with your Google Adwords account so that searchers looking for 'copywriter Hampshire' and 'copywriting Hampshire' find your site.
Obviously, Adwords costs money. The cheaper option involves creating a customised landing page (CLP) that's all about copywriting and copywriters in Hampshire. Talk about what you can offer remotely as a freelance copywriter. Based up north? This is a good time to crow about the value you offer compared with your southern counterparts who hike up their fees to pay their inflated mortgages.
You probably don't need a lesson in SEO. However, make sure your keywords are organised (based on Google's Algorithm of the Week) and stick them in your H1 headline and H2 headings.
Keyword density? If you go for something between 3 and 6%, you won't miss by much. So, in a 400-word page about Hampshire copywriters, you should use your keywords about 20 times. Try to get your word count between 300 and 400 words and don't forget your longtail geographical keywords.
So you've built a stunning web page explaining what a fine Hampshire copywriter you are. So now it's time to build your backlinks. Find article and press release sites with high Google rankings and ensure your anchor text relates to your copywriters in Hampshire business page. Then lie back and watch your Hampshire copywriters page climb the North face of Google.
It won't do you any harm that Leeds copywriters or copywriters in Birmingham won't be any better than a copywriter in Hampshire. Let's be honest, Hampshire is lovely, but it's not a hotbed of creative copywriting and Hampshire copywriters won't be charging £100-an-hour.
Here's an example of a page using this geographical tactic to good effect - it's about copywriters in Hampshire. The copywriter is based near Preston. Why not give it a shot?
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