Do you think anybody is going to argue about the fact that Traffic (people coming to your web page) is the most important component of direct selling via the Internet. When I first started in this business of Internet Marketing I didn't think of traffic. It was like when I came into this business I checked all my previous training at the door! And this from a guy who spent over 30 years creating traffic to retail stores.
Copyright (c) 2009 Riley West
There are several components to Internet Marketing and one of those pieces is Traffic. People coming to your offer is the most important part of direct sales on the net. The "right" people is even better!
When I first started in this business of Internet Marketing, I didn't think of traffic. Sometimes it seems to me that I forgot all my previous training when I walked into this business! And this from a guy who spent over 30 years creating traffic to retail stores.
Go figure. I guess I came to this form of selling with a totally open, and, in some cases, blank, mind.
But Traffic IS the most important thing. It doesn't much matter how you get the traffic as long as it's a form of traffic called "targeted traffic".
That is what you get when you drive traffic from a PPC campaign.
You probably know this already, but it is a good idea to repeat it. And that is that selling something by means of the internet has an incredibly simple formula.
Here it is...Traffic + Conversion = Sales. That's it. Writ large it'd be targeted Traffic (people) + Conversion (deciding to buy) = Sales (money).
First off, let's get traffic to your offer. But not just any old traffic...we want it to be "targeted". That means that the people coming to your offer are those folks who would be likely to be interested in your offer.
You can actually "sort" the traffic coming to your offer by the search terms they use. Ingenious, isn't it?
There are lots of ways to generate traffic but pay-per-click advertising is one of the fastest and one of the best for a couple of reasons that we'll cover here.
Two of the most important reasons are that your visitors will be "targeted traffic" and you'll only pay when they click and arrive at your offer!
Here's how it works. Let's say you have a web page with an offer on it selling free movie downloads. Since you are promoting a "free movie downloads" offer in this case the same phrase would be a good starting keyword.
So you go into your PPC area, and write an ad. They are little four line classified type ads and the last line of the ad is the URL you want them to go to.
Now, Google is the king of PPC and, since they are all about relevancy (the art of bringing up good search results when someone types in a keyword) Google wants relevancy for it's sponsored ads, too. Hence the marriage of your ad and your chosen keywords.
You'd write an ad that looks like a four line classified ad with copy like this ...
Free Movie Downloads/ Download Any Movie You Want Forever/ For A Small One Time Fee/ USAFreeMovieDownloads.com
You'd put the ad into an ad group with your chosen keywords at your chosen price (bid).
Say you chose the keyword "free movie downloads" at one dollar per click. People who type in your keyword should see your ad pop up, click on it, and hop over to your offer.
Warning: I mistakenly drove 1700 clicks to a 404 error page because I had the wrong url. It cost me about a thousand bucks. I don't do that anymore.
Now...you turn your campaign on and start watching. The fun can begin in just a few minutes!
If you make $30 every time someone buys your offer at your web page, and you are paying one dollar per visit (click) when someone types in "free movie downloads" there is a certain ratio you are looking for.
Essentially, to be profitable, you have to pay LESS than $30 to get a sale because that's what you MAKE on a sale. More ideally you want to pay $15 to get the $30 profit.
These little sponsored search ads are responsible for billions of dollars in highly targeted traffic and sales.
And really, doesn't it just seem likely that someone who typed in your chosen keyword and clicked on your ad and was then transported to your offer on your web page would probably buy? Yes, it does to me, too.
You can bet on it. In fact, that's exactly what you are doing, but they don't call it gambling. They call it advertising. That's business.
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